Microsoft Advertising
Microsoft Pay Per Click Advertising reaches searchers using Bing, Yahoo, and MSN. These users often have higher income levels and make purchase decisions quickly. Costs per click are usually lower than Google, so you get more exposure for the same budget.
How It Works
Microsoft PPC works the same way as Google Ads but targets a different group of users. Your ad appears when someone searches for your services on Bing or any Microsoft partner site. With artificial intelligence enhancing targeting and bidding, every ad adjusts for better performance.
Who It Is Great For
This campaign type fits:
- Roofers and remodelers who want extra exposure
- Pest control companies reaching homeowners
- Legal and financial services looking for older, more established clients
- Service companies wanting more reach without raising costs
Where Your Ads Appear
- Bing Search Results
- Yahoo and MSN Search
- Microsoft Edge Browser Suggestions
- Windows Search and Cortana
- Bing Maps
Why It Works
- Reaches a unique audience not always on Google
- Lower competition means better pricing
- Works seamlessly alongside your Google campaigns
- Local and demographic targeting options
- Fully trackable with conversion data
A Real World Example
A pest control company wants to expand leads but keep the budget steady. We create a Bing campaign with the same keywords as their Google campaign. The cost per click is lower, and conversions stay consistent. They end up getting thirty percent more leads for the same spend.
Tap into Bing’s Hidden Potential
Reach more qualified customers without increasing your budget.