Small businesses tend to be at a disadvantage when it comes to advertising and marketing because they don't have the resources to compete with larger companies and corporations. That's where xclntDesign comes in. We specialize in taking a limited advertising budget and turning it into something special, which will help grow your company.
Another disadvantage small businesses have is that they do not know where or how to start their advertising and marketing campaigns. Our four easy steps, outlined below, cover the basics and will get you well on your way to growing your business.
If you are just beginning, or your company is in need of a restart, then company branding is the place to start. A marketable logo design, coupled with memorable color and font choices, help establish, or reestablish, your name in the community, ensuring that when customers think of a particular need, they think of your business.
Once you have company branding you are happy with, either your existing branding or one we helped you create, then the next step is a robust, informative website. While traditional print collateral is necessary (and we will cover that in a bit), the web is how your customers of today and tomorrow will find you. And once they do, you have only one chance to provide them the answers they require. An unprofessional looking site, a site that is difficult to navigate or a site that is short on information won't get the job done. With xclntDesign, you don't have to worry about any of those.
Imagine how you would feel if you opened your business on that first day... and nobody came. Unfortunately, that's the way it is on the web. There are millions, if not billions, of websites, all competing for people's attention. A great looking, dynamic website doesn't mean a whole lot if your customers don't know about it. Through techniques like search engine optimization, blog writing, and pay-per-click advertising, your website now has the tools to push its way past the distractions and in front of your potential customers.
Even though we are "tech" people, we know better than to put all of your marketing eggs in one basket. We understand that, while a website will get them to your door, it's going to take an exceptional salesperson with the right print collateral to make them feel welcome enough to spend money with you. With over a quarter century of experience with various types of print work, you can rest assured that xclntDesign has the knowledge to elevate your company's image.