August 7, 2017
Internet Marketing
Industry vs. Audience
Which do you think is more important when it comes choosing a web design and internet marketing company: knowing your industry or knowing your audience?
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Estimated reading time: 2 minutes, 19 seconds
March 20, 2017
Print Design
We Do Print
We're often asked by visitors to our office where our printing presses are. While it is true, we do handle the printing process for many of the designs and marketing pieces we do for our clients, but we aren't printers. Well sort of. In the way distant past, both of the owners at xclntDesign, had worked in print shops before. We've held positions such as graphic designer, pre-press technician, art director and even being a pressman ourselves. So we are no stranger to printing presses…but we do not produce any print materials here at our office. We are now designers, but designers with a full knowledge of the printing process…from beginning to end.
Estimated reading time: 3 minutes, 26 seconds
February 20, 2017
Web Design
Form Follows Function
"Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law. Where function does not change, form does not change. The granite rocks, the ever-brooding hills, remain for ages; the lightning lives, comes into shape and dies, in a twinkling. It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law."
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Estimated reading time: 2 minutes, 50 seconds