So now you’ve built a website! It looks awesome. But does the adage “If you build, they will come.” apply to websites? In most cases, no.
But something can be done about it. Much more, and without it, you definitely will fall behind your competitors on the internet. You utilize several different angles in your traditional marketing, so your web presence should not be any different. Social Media, Content Marketing, Video (like YouTube), Paid Ads, Directory Sites; there are so many ways to spread the word of your business through the internet. Remember, the internet is a NETWORK, so just like a local “networking meeting,” Internet networking has its place. It’s through all these different marketing approaches that you can solidify your web presence.