So now you've built a website! It looks awesome. But does the adage "If you build, they will come." apply to websites? In most cases, no.
But something can be done about it. Much more, and without it, you definitely will fall behind your competitors on the internet. You utilize several different angles in your traditional marketing, so your web presence should not be any different. Social Media, Content Marketing, Video (like YouTube), Paid Ads, Directory Sites; there are so many ways to spread the word of your business through the internet. Remember, the internet is a NETWORK, so just like a local "networking meeting," Internet networking has its place. It's through all these different marketing approaches that you can solidify your web presence.
Search Engine Optimization
On-page search engine optimization (SEO) is a cornerstone of a website's visibility in the non-paid (or organic) search engine listings. This optimization focuses on the indexing, search engine crawling, as well as website and document relevance to the user's search queries and their intent. All on-page optimization must be handled according to industry best practices to get optimal results, and that's where xclntDesign comes in!
It is no secret that unique, creative content on your website is a BIG PART of your website's visibility when it comes to indexing by major search engines. One of the best forms of crafting this type of content for your website is in the shape of an educational and informative blog. Blogs provide a wealth of information to those searching the web and help your website's visibility immensely.
Email! That box at our fingertips, which allows anyone to drop us a note anytime from anywhere. A nice convenience and an excellent way to reach out to your customers! Email Marketing through email blasts is a very cost-effective way to keep in touch with your customers. After establishing a relationship with a client or customer, you must always stay in front of them as many times they move on from you if you do not keep your presence known to them. They move on, possibly to your competitors.