eMail! That box at our fingertips which allows anyone to drop us a note anytime from anywhere. A nice convenience…and a nice way to reach out to your customers! eMail marketing through eMail blasts are a very cost effective way to keep in touch with your customers. After establishing a relationship with a client or customer, it’s important that you always stay in front of them as many times they will move on from you if you do not keep your presence known to them…they move on, possibly to your competitors.
eMail blasts can take a couple of forms, a one-time special message or a regularly scheduled correspondence like a monthly newsletter. Either one, we can help! And xclntDesign is a lot different than all those do-it-yourself services out there. Yes they have handy templates and make it relatively easy to set one up…but what about the content? Well that is up to you to create and sometimes that’s no easy task. Creating unique content for a newsletter or even a quick message can be difficult task if that’s just not something you’re good at or enjoy. You only have a short time to catch people’s attention or else…DELETE! That’s where we are different…we not only design and send your blasts, but we also craft the content for them, allowing you to focus on your business and let the eMail blast work it’s magic!
5 Reasons Your Business Should Use eMail Marketing
Reason #1: Connecting to your Customers
A great rule of thumb to remember in any business is that people don’t buy what you sell. They buy because they trust you, are loyal to you and are fans of your business. Understanding this principle is quite simple and effective. When your customer views your email, you have the opportunity to highlight a product or service, outline the benefits, and connect them to your point of contact in moment.
Reason #2: Increasing traffic to your website
If you want regular visitors to your site, it’s not enough to hope your customers will remember to visit often and on their own. Your emailed newsletter plays an active role in site traffic and sales. Like hosting a dinner party and wanting the right people to show up, if you want people to visit your website, browse your promotions, services and products, and purchase, your newsletter encourages, invites and offers incentives for their visit.
Reason #3: Showing you are an expert and establishing credibility
Your newsletter should include helpful tips specific to your industry that are fail proof and inspire ideas. By sharing useful and relevant content, you will show your customers that you are experts in your field which will strengthen their confidence in you and increase their loyalty.
Reason #4: Offering promotions or coupons
Everyone loves a coupon or discount and your customers are no exception. Coupons promote calls to action without a huge sales pitch and drive customers to your site for savings. If you’re offering 20% off their next service, a client is more likely to visit your site to order that service and see other services that are available. Your newsletter is sent to existing clients as a targeted audience, so your success in orders from a newsletter with coupons is much higher than a blanketed marketing email.
Reason #5: Saving your company money
Getting a newsletter started doesn’t require a huge investment of time or money. xclntDesign’s staff of professional graphic artists, content writers and can craft a newsletter tailored to your business with fresh content and calls to action each month without breaking the bank. We’ll use descriptive, clickable subject lines and interesting, well-written articles that are helpful, printable and shareable.
xclntDesign respects your customers’ privacy as well as being a firm believer in not being a part of the unsolicited email SPAM that is out there. We don’t like SPAM and we do not participate it. xclntDesign only sends eMail blasts to email addresses you’ve collected or are from your current customer database. If anyone requests to be removed from future blasts we honor that request, delete them and block their address from ever being added in the future…protecting them and you!
So what are you waiting for? Contact xclntDesign and get in your customer’s email boxes today!