Google Ads (PPC)
We frequently hear that our clients "want to be at the top of Google." They all ask us how to do that. Our response: go straight to Google!
Google's advertising program, known as Google Ads, is the most effective way to increase your website and business visibility in this digital world.
When it comes to a website, and it's traffic, pushing people to the site is vital. Spreading the word about your ".com" is one way. Good SEO, which takes some time to get a foothold, of course, is another. But, it's best to approach marketing from several different angles when it comes to the internet, much like any other form of advertising. For example, good SEO helps, but only helps if people are actively looking for you on search engines. What about catching people on the internet as they are doing other things? Take a look on the web, and see all kinds of advertising, from search engines, to banner ads on targeted websites, and commercials on YouTube, all designed to catch people at various points in the purchasing process.
After the launch of your top-notch website, we highly recommend dedicating some of your advertising budget to an internet marketing campaign. Think about it: everywhere people go, they have those smartphones in their hands, staring at those screens. That's where people's eyes are, so that's where your advertising should have a commanding presence, and we can help.
We tell everyone that SEO and Social Media are obviously essential to the success of your website. Still, the fast & easy way to get placement and visibility is to pay Google; that'll get you seen. WE HIGHLY RECOMMEND Google Ads advertising as it's the biggest driver of website traffic that we see, by far. Ads can be cumbersome to grasp, but with xclntDesign, you don't have to worry, we take care of it all for you!
xclntDesign can handle your Google Ads Internet Marketing. We craft the campaigns/ads/videos to plaster all over the internet and get your brand/name in front of your target audience at different points in the purchasing process. We then monitor and frequently expand those campaigns to make the most significant impact within your budget. With Ads, some of the things we do are:
- Create text-based ads in Google Search that are triggered when people search for specific queries within a specified area. Popularly known as "Pay-Per-Click".
- Create and place Display Banner Ads on multiple websites across the Google Content Network based on the user's interests, the website's primary topic/audience, or specific websites we choose. Think of this as targeted magazine advertising, just digital.
- Create and place Display Banner Ads on any website across the Google Content Network to people who have previously visited your website, reinforcing your brand. This practice is known as remarketing, and you've probably seen it before with an ad for a product you recently viewed that you did not purchase.
- Create and place videos on YouTube that play before videos related to specific topics or geared towards a particular type of person.
