With over 40 years of combined experience, xclntDesign has seen design trends come and go. But we are always on top of the latest ideas and styles, and we can put that information and our wealth of knowledge to work for you and your company. Don't take our word for it, you can see for yourself.
5/9/2014
When is using Bevel and Emboss a good idea?
Never.
Firstly, it is part of a style that is no longer in style. If you want to show your clients and potential clients that you are a company current with the times, would you send them a telegraph?
Secondly, and most importantly, is its application. It is usually used on a company logo, and detracts from the image the company is ultimately trying to portray. Case in point: We are all familiar with the "Golden Arches" of McDonalds. In 2003, they dropped the bevel from their logo. Google, the world's search engine leader, dropped the bevel in 2013.
If you are looking for a way to make your logo stand out, use something else. Or, better yet, contact the experts at xclntDesign and let them help you!
Categories
Print Design
Author
Fred Nendza
Stats
133 words
1 minute reading time
