TV Advertising...for the Digital Age!

TV Advertising...for the Digital Age!

One of the most obvious goals of marketing your business is to reach your target audience where they are. For many service based businesses, your target audience probably spends much of their time researching ways to use DIY methods to solve problems themselves before realizing they need the help of a professional.

One of the most common ways your customers are looking for step by step instructions is by viewing “how to” YouTube videos. According to an article by Google, “More than 100M hours of how-to content have been watched in North America so far this year.

xclntDesign has developed digital media that lets businesses respond to those “how do I” questions and be there at the very moment someone needs them most. Clients that successfully do this can win loyalty and drive sales to boot. In fact, nearly one in three millennials say they've purchased a product or service as a result of watching a how-to video.

When people search for how to do something, they’re already establishing a need or an intent. Digital media, such as informational YouTube videos, offers marketers the opportunity to respond to those needs. For example, a customer may search for a video on “how to do whatever your business does” and in response, your ad will appear before the YouTube video is played.

xclntDesign uses specific strategies to place your company in front of your targeted audience by:

  • Identifying the I-want-to-do moments in which consumers have a need and your company can play a role.
  • Figuring out the questions and concerns people have related to the types of service you offer or the types of projects they are used for.
  • Creating “I-want-to-do” content for your website and YouTube channel to serve as resources for them.
  • Looking at when how-to searches occur. Are there particular times of day, week, or year when some topics are more popular?
  • Making your videos easy to find by adding descriptive titles, details, and relevant tags to each video.
  • Using measurement solutions to determine if your content was seen by your target audience, and whether or not they paid attention to it.

Like Google says, “When people ask how to do something, that’s a need. That's someone asking 'can you help me out?'”

Let xclntDesign make your business a solution. Contact us today to take your advertising to the next level.


Internet Marketing


Billy Nendza


410 words
2 minutes, 3 seconds reading time


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With over 40 years of combined experience, xclntDesign has seen design trends come and go. But we are always on top of the latest ideas and styles, and we can put that information and our wealth of knowledge to work for you and your company. Don't take our word for it, you can see for yourself.

We are creative.

XcintDesign has put me on the Google Map to success , before them I used a National company thinking bigger was better but that is Not the case here as it would take up to two weeks sometimes for the bigger company to return my calls . XcintDesign emails me back within an hour without fail , my gross income DOUBLED and my advertising expense dropped by 50% , can’t go wrong using them !

Review from Aubrey Teele

Aubrey Teele

John's Electric Service

This company is fantastic to work with! Billy and Fred go the extra mile when I need something to get done. Best web company I have worked with it. Would highly recommend this company.

Review from Kev55 Briggs55

Kevin McAuliffe

Environmental Composites

A special thanks to Fred, Billy and Laurel for getting the job done right and on time every time! (Even when I get them things last minute) Thank You!

Review from Gregory Smith

Gregory Smith

Spa Kingdom

Gets it right the first time, every time.

Review from Ty Fortier

Ty Fortier

Advanced Imaging Centers

They have been absolutely phenomenal in helping us to grow our small business! The best thing we did was to contact them about our website. Business is booming! Thanks guys! !

Review from Shannan Kost

Shannan Kost

Kost Plumbing

XCLNTDesign, is an amazing company with great people! They've made a wonderful website for me as well as designed my business cards. I recommend them to everyone!!! You won't be disappointed!

Review from Kristin Churchill

Kristin Churchill

Kristin Churchill Massage Therapist


We take great pride in our reputation for providing high-quality services and exceptional customer service. We are confident in our ability to provide the best possible experience for our customers and are always striving to improve. We would like to invite you to experience our exceptional services and see for yourself why we have earned such a great reputation.

We are respected.