Form Follows Function

Form Follows Function

"Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law. Where function does not change, form does not change. The granite rocks, the ever-brooding hills, remain for ages; the lightning lives, comes into shape and dies, in a twinkling. It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law."

Over 120 years ago, architect Louis Sullivan wrote these words in the article The Tall Office Building Artistically Considered. He observed that, while necessary, a beautiful look for a building came after the building being useful for its purpose.

You don’t have to be an architect to know this is true. None of us buys a house solely because it is beautiful; it has to function properly, like having the right number of bedrooms and bathrooms, for it to work for you and your family.

The same can be said for print design work as well. You can have a designer create the most beautiful brochure, flyer or pamphlet, but if it does not accurately convey who you are as a company in an easy-to-understand format, it will not result in conversions, or potential customers contacting you for work.

And although it came a little after Louis Sullivan’s time (OK, a lot after), a website is no different. Myspace is a perfect example; the top social network in its day, it failed when it could not provide the interaction between its members that the upstart Facebook could. So although Myspace was more aesthetically pleasing (or less, depending on your point of view), once again form follows function, and Facebook, with its higher degree of interactivity and usefulness, wins out.

To this end, there are three types of web companies you will encounter:

  • The web designers – They know what it takes to make an attractive website that will hopefully garner attention and conversions. As for the functional side, they tend to rely on the hard work of others to create plugins and components that will give their websites the desired function.
  • The web developers – Web developers, tend to be the more extreme interpretation of "form follows function." Their websites are easy to navigate and give the necessary information, but usually at the expense of a modern, or sometimes even attractive, design, which can be a turn off for the discerning customer.
  • Full stack developers – The ones who can do both. These are the rare breed unless you are dealing with a larger marketing firm; even rarer still is the individual full stack developer, as this requires both the creative and analytical sides of your brain to work as a unit. xclntDesign falls into this category.

It is important to know which type you need before starting your next web project. All three types have their uses for specific projects and picking the wrong one can incur extra costs and other missteps that may sink your project before it gets off the ground.


Web Design


Fred Nendza


568 words
2 minutes, 50 seconds reading time


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With over 40 years of combined experience, xclntDesign has seen design trends come and go. But we are always on top of the latest ideas and styles, and we can put that information and our wealth of knowledge to work for you and your company. Don't take our word for it, you can see for yourself.

We are creative.

XcintDesign has put me on the Google Map to success , before them I used a National company thinking bigger was better but that is Not the case here as it would take up to two weeks sometimes for the bigger company to return my calls . XcintDesign emails me back within an hour without fail , my gross income DOUBLED and my advertising expense dropped by 50% , can’t go wrong using them !

Review from Aubrey Teele

Aubrey Teele

John's Electric Service

This company is fantastic to work with! Billy and Fred go the extra mile when I need something to get done. Best web company I have worked with it. Would highly recommend this company.

Review from Kev55 Briggs55

Kevin McAuliffe

Environmental Composites

A special thanks to Fred, Billy and Laurel for getting the job done right and on time every time! (Even when I get them things last minute) Thank You!

Review from Gregory Smith

Gregory Smith

Spa Kingdom

Gets it right the first time, every time.

Review from Ty Fortier

Ty Fortier

Advanced Imaging Centers

They have been absolutely phenomenal in helping us to grow our small business! The best thing we did was to contact them about our website. Business is booming! Thanks guys! !

Review from Shannan Kost

Shannan Kost

Kost Plumbing

XCLNTDesign, is an amazing company with great people! They've made a wonderful website for me as well as designed my business cards. I recommend them to everyone!!! You won't be disappointed!

Review from Kristin Churchill

Kristin Churchill

Kristin Churchill Massage Therapist


We take great pride in our reputation for providing high-quality services and exceptional customer service. We are confident in our ability to provide the best possible experience for our customers and are always striving to improve. We would like to invite you to experience our exceptional services and see for yourself why we have earned such a great reputation.

We are respected.