What are Google Beacons and how can they benefit my business?

What are Google Beacons and how can they benefit my business?

Google recently launched a pilot program named Project Beacon. As part of their program, Google sends free beacons to businesses with physical locations to make their venues more visible to their customers with mobile devices while they’re within your area.

Google Beacons are small, Bluetooth devices that transmit one-way data from smartphones within the immediate proximity of the beacon’s signal. If you use Google’s advertising services for your business and have enabled location extensions, you may have already received a Google beacon. If not, you can request one for free.

Because Google Beacons help determine a user’s exact location, as opposed to relying on other, less accurate location signals, it is incredibly beneficial to your business when it is located within a shopping center, mall, or other location with numerous businesses situated very close to each other.

Google Beacons help your business show up on maps or saved locations when users have opted into sharing Location History. Beacons also gather reviews, photos, or other user-generated content from people who have  visited your business. It also provides customers with information about popular or busier times of day at your location to help customers plan their visit and gives you location insights to show you how customers engage in your store.

With a well-planned Google beacon infrastructure, there are lots of really cool things you can implement. For example, the moment a customer walks through your door, they can receive a notification with your specials, a guide to your office, or a coupon for that specific day.

The possibilities are unlimited depending on the time and effort you’re willing to invest in the technology.

Return to Blog Home

Some of our most recent work.

Kristin Churchill Massage Therapy

Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

RJ Builders

RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart is and where memories are made. A custom home should be beautiful, welcoming and designed with your unique lifestyle. At RJ Builders your comfort wants, and needs are their top priority. You will be proud to show off your new elegant custom home from RJ Builders to friends and family.

Visit Site

BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

Visit Site

Bellboy Apartments

Bellboy Apartments

Logo for an apartment rental company with properties all over Europe.

Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

Visit Site