TV Advertising...for the Digital Age!

One of the most obvious goals of marketing your business is to reach your target audience where they are. For many service based businesses, your target audience probably spends much of their time researching ways to use DIY methods to solve problems themselves before realizing they need the help of a professional.

One of the most common ways your customers are looking for step by step instructions is by viewing “how to” YouTube videos. According to an article by Google, “More than 100M hours of how-to content have been watched in North America so far this year.

xclntDesign has developed digital media that lets businesses respond to those “how do I” questions and be there at the very moment someone needs them most. Clients that successfully do this can win loyalty and drive sales to boot. In fact, nearly one in three millennials say they've purchased a product or service as a result of watching a how-to video.

When people search for how to do something, they’re already establishing a need or an intent. Digital media, such as informational YouTube videos, offers marketers the opportunity to respond to those needs. For example, a customer may search for a video on “how to do whatever your business does” and in response, your ad will appear before the YouTube video is played.

xclntDesign uses specific strategies to place your company in front of your targeted audience by:

  • Identifying the I-want-to-do moments in which consumers have a need and your company can play a role.
  • Figuring out the questions and concerns people have related to the types of service you offer or the types of projects they are used for.
  • Creating “I-want-to-do” content for your website and YouTube channel to serve as resources for them.
  • Looking at when how-to searches occur. Are there particular times of day, week, or year when some topics are more popular?
  • Making your videos easy to find by adding descriptive titles, details, and relevant tags to each video.
  • Using measurement solutions to determine if your content was seen by your target audience, and whether or not they paid attention to it.

Like Google says, “When people ask how to do something, that’s a need. That's someone asking 'can you help me out?'”

Let xclntDesign make your business a solution. Contact us today to take your advertising to the next level.

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Some of our most recent work.

Kristin Churchill Massage Therapy

Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

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RJ Builders

RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart is and where memories are made. A custom home should be beautiful, welcoming and designed with your unique lifestyle. At RJ Builders your comfort wants, and needs are their top priority. You will be proud to show off your new elegant custom home from RJ Builders to friends and family.

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Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

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Clear View Optix

Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.