TV Advertising...for the Digital Age!

One of the most obvious goals of marketing your business is to reach your target audience where they are. For many service based businesses, your target audience probably spends much of their time researching ways to use DIY methods to solve problems themselves before realizing they need the help of a professional.

One of the most common ways your customers are looking for step by step instructions is by viewing “how to” YouTube videos. According to an article by Google, “More than 100M hours of how-to content have been watched in North America so far this year.

xclntDesign has developed digital media that lets businesses respond to those “how do I” questions and be there at the very moment someone needs them most. Clients that successfully do this can win loyalty and drive sales to boot. In fact, nearly one in three millennials say they've purchased a product or service as a result of watching a how-to video.

When people search for how to do something, they’re already establishing a need or an intent. Digital media, such as informational YouTube videos, offers marketers the opportunity to respond to those needs. For example, a customer may search for a video on “how to do whatever your business does” and in response, your ad will appear before the YouTube video is played.

xclntDesign uses specific strategies to place your company in front of your targeted audience by:

  • Identifying the I-want-to-do moments in which consumers have a need and your company can play a role.
  • Figuring out the questions and concerns people have related to the types of service you offer or the types of projects they are used for.
  • Creating “I-want-to-do” content for your website and YouTube channel to serve as resources for them.
  • Looking at when how-to searches occur. Are there particular times of day, week, or year when some topics are more popular?
  • Making your videos easy to find by adding descriptive titles, details, and relevant tags to each video.
  • Using measurement solutions to determine if your content was seen by your target audience, and whether or not they paid attention to it.

Like Google says, “When people ask how to do something, that’s a need. That's someone asking 'can you help me out?'”

Let xclntDesign make your business a solution. Contact us today to take your advertising to the next level.

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Some of our most recent work.

Mid-Florida Agencies

Mid-Florida Agencies

Brand new website for a local health insurance agent's office. They have existing corporate branding, so we took that and expanded on it. Our concept was to create something that was both professional and inviting. We used fun graphics and the corporate colors throughout.

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Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

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Gator Clean

Gator Clean

Launch of a redesigned responsive website for a carpet and tile cleaning company in Lake County, Florida.

Gator Clean had a story to tell, and chose use to tell it. The owner's daughter had become ill, and during a trip to the ER, he was asked "Did you recently have your carpets cleaned?" When he answered yes, he was told that the disease his daughter had developed could have been caused by the toxic chemicals used by some carpet cleaners. He vowed to not let that happen to anyone else, so he started Gator Clean, using non-toxic cleaning agents to keep people and pets safe.

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Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

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BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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