Top Ranking Factors For Google Search Map Listings

Top Ranking Factors For Google Search Map Listings

You know that map that appears in Google when searching for certain types of businesses? Ever wonder what it takes to get on that map and be prominent in it? Well, wonder no more as Google has released some helpful information to get on up there!

First off, to have any chance of appearing, get yourself a Verified Google My Business account. There’s no reason not to; it’s free.

Second, make sure EVERYTHING in that profile is filled out and correct. Make sure the hours, address, phone numbers, and categories are selected and put up some pictures! And always keep this profile up to date. Hours change? Update it. Get a new review online? Respond to it. Do not leave these profiles hanging in space.

So you’ve done all these things, but now how do you get listed higher in the results? A good question…and the good answer is…it takes some work.

The path to high placement is through three different factors: Relevance, Distance, and Prominence.

Relevance is simply how close of a match to what the searcher was searching for is your business. So to master this, you need to make sure your Google My Business account is filled out completely and accurately. This helps Google better understand your business and make sure you are shown when someone searches for your type of business.

Distance isn’t too complicated. Google takes into account the distance between the searcher's location and your business location. The closer you are to them, the more likely you will get higher placement.

Prominence is the most difficult to master out of the three factors. This refers to how well your business is known. Chances are your business is not as well known as say a museum or a million dollar store brand. So you must find a way to compete on a local level with them. This is usually accomplished through many of the techniques we employ when building and marketing websites such as SEO and Social Media management.

Web links, online directory listings, website articles where you’re mentioned, and positive online reviews are all factors that go into making your business prominent. So make sure you get those backlinks (good quality ones). Make sure your local citations are up-to-date and accurate. And make sure you are driving people to leave online reviews on Google. And be active on Social Media, particularly on a local level.

Focusing on these factors will put you in a good position to get extra exposure. Need some help with this? Contact xclntDesign and let us take care of all of this for you!

Return to Blog Home

Some of our most recent work.

Mid-Florida Agencies

Mid-Florida Agencies

Brand new website for a local health insurance agent's office. They have existing corporate branding, so we took that and expanded on it. Our concept was to create something that was both professional and inviting. We used fun graphics and the corporate colors throughout.

Visit Site

Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

Visit Site

Gator Clean

Gator Clean

Launch of a redesigned responsive website for a carpet and tile cleaning company in Lake County, Florida.

Gator Clean had a story to tell, and chose use to tell it. The owner's daughter had become ill, and during a trip to the ER, he was asked "Did you recently have your carpets cleaned?" When he answered yes, he was told that the disease his daughter had developed could have been caused by the toxic chemicals used by some carpet cleaners. He vowed to not let that happen to anyone else, so he started Gator Clean, using non-toxic cleaning agents to keep people and pets safe.

Visit Site

Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

Visit Site

BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

Visit Site