886 S. Duncan Dr., Tavares, FL 32778


Our Blog

Get tips, information, recommendations and more

The Word Cheap & The Power Of Negative Keywords

The word “cheap”. I absolutely hate this word. I hate using it in ads. I hate when clients say it to me. I hate when I hear myself using it to describe a product or service…unless of course, it really is.

Cheap is a word, that means that something doesn’t cost much, but also is a word that carries a negative connotation of the product or service being inferior, defective or shoddy. There is a big difference between the word “cheap” and in the word “inexpensive”. Inexpensive simply means “not much money”, but without all the negativity. So when I hear someone ask if I know of a contractor who is “cheap”….I respond with yes! But I sure wouldn’t recommend them!

Of course, price is subjective anyway. What one person may see as a bargain, someone else might think that same price is a rip-off. But that’s a story for another time.

But one thing I absolutely want to steer clear of for myself and my clients…is customers who use the word cheap. No business owner wants to deal with a customer who is going to nickel and dime you from the start. It’s just a recipe for a problem customer.

So that brings me to the point of this blog. In the course of performing Google Adwords optimizations for our clients, I am able to see the exact keyword string a user has typed into a Google search and that triggered the ad. And frequently you will see someone type in, for example, “cheap electrician in Springfield”. So, let me ask you…if you were an electrician in Springfield….would you want this person calling you? Probably not! Let that one go to one of your competitors and let them deal with them.

And that is where the beauty of Adwords flexibility comes in. By utilizing “negative keywords”, we can NOT show our ads to people who type in keywords that would normally trigger our ads. Sure, you are an “electrician” and you are in “Springfield”….but you’re not cheap. So we won’t show ads to this person, even though they used all those other keywords you like. So you can save yourself the headache and save yourself some ad money by not marketing to this person. Now that is powerful! With Google Adwords, you can target exactly the people you want…by what they are searching for, where they are searching and even what time! It’s probably the most personalized type of marketing out there….and that is powerful! 

Return to Blog

Triple Phase Electric Leave Behind Card

This is a leave behind card created for a residential and commercial electrical contractor from Long Island, NY. After he completes a job, he leaves this card with a customer, which features discounts on future work as a way to say thank you.

More about our print design services...

Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

More about our logo design services...

Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

More about our logo design services...

Grace Countryside Church

A logo for a new local church. Use of the tree icon ties into the countryside theme.

More about our logo design services...

Environmental Composites

Responsive website design for a fiberglass and metals fabricator located in Tavares, FL.

Due to the unique nature of this business, a custom designed, custom programmed site was required. Specific products are tied to specific target markets, and products are also linked to other related products. All...

Visit Website

More about our web design services...

Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made...

Visit Website

More about our web design services...

Get inspired by our portfolio.

Get in to see us today.