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​The Importance of Effective Branding

Branding is one of the most important aspects of any business, large or small. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. An effective brand strategy can give you an increasing competitive market.

What is Branding?

The best way we can define it is that it is a process of creating value to consumers. It tells them what they can expect from your products and services, and it differentiates you from your competitors.

How does it affect a small business like yours?

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your products or services. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product and the customers will pay it.

How do I get started?

  • Define Your Brand
  • Differentiate and Position Your Brand
  • Build and Expose Your Brand
  • Personalize Your Brand
  • Review Your Brand

xclntDesign offers a variety of creative services from logo design to website development. Let the branding experts at xclntDesign help you get on the right track to branding. For more tips on getting your brand built contact xclntDesign today.

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Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made...

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Grace Countryside Church

A logo for a new local church. Use of the tree icon ties into the countryside theme.

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In Charge Electric

In Charge Electric is a local electrical contractor, performing installations, troubleshooting, repairs and more.

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RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart...

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Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

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Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

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