The Importance of Effective Branding

Branding is one of the most important aspects of any business, large or small. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. An effective brand strategy can give you an increasing competitive market.

What is Branding?

The best way we can define it is that it is a process of creating value to consumers. It tells them what they can expect from your products and services, and it differentiates you from your competitors.

How does it affect a small business like yours?

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your products or services. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product and the customers will pay it.

How do I get started?

  • Define Your Brand
  • Differentiate and Position Your Brand
  • Build and Expose Your Brand
  • Personalize Your Brand
  • Review Your Brand

xclntDesign offers a variety of creative services from logo design to website development. Let the branding experts at xclntDesign help you get on the right track to branding. For more tips on getting your brand built contact xclntDesign today.

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Some of our most recent work.

Clear View Optix

Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made to match the client's style and intent with what their customer base could accept.

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Clear View Optix

Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

Grace Countryside Church

Grace Countryside Church

A logo for a new local church. Use of the tree icon ties into the countryside theme.

Environmental Composites

Environmental Composites

Responsive website design for a fiberglass and metals fabricator located in Tavares, FL.

Due to the unique nature of this business, a custom designed, custom programmed site was required. Specific products are tied to specific target markets, and products are also linked to other related products. All of this is done through the custom designed admin panel with a few clicks of the mouse.

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BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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