The Importance of Effective Branding

Branding is one of the most important aspects of any business, large or small. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. An effective brand strategy can give you an increasing competitive market.

What is Branding?

The best way we can define it is that it is a process of creating value to consumers. It tells them what they can expect from your products and services, and it differentiates you from your competitors.

How does it affect a small business like yours?

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your products or services. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product and the customers will pay it.

How do I get started?

  • Define Your Brand
  • Differentiate and Position Your Brand
  • Build and Expose Your Brand
  • Personalize Your Brand
  • Review Your Brand

xclntDesign offers a variety of creative services from logo design to website development. Let the branding experts at xclntDesign help you get on the right track to branding. For more tips on getting your brand built contact xclntDesign today.

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Some of our most recent work.

Mid-Florida Agencies

Mid-Florida Agencies

Brand new website for a local health insurance agent's office. They have existing corporate branding, so we took that and expanded on it. Our concept was to create something that was both professional and inviting. We used fun graphics and the corporate colors throughout.

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Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

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Gator Clean

Gator Clean

Launch of a redesigned responsive website for a carpet and tile cleaning company in Lake County, Florida.

Gator Clean had a story to tell, and chose use to tell it. The owner's daughter had become ill, and during a trip to the ER, he was asked "Did you recently have your carpets cleaned?" When he answered yes, he was told that the disease his daughter had developed could have been caused by the toxic chemicals used by some carpet cleaners. He vowed to not let that happen to anyone else, so he started Gator Clean, using non-toxic cleaning agents to keep people and pets safe.

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Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

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BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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