Our Blog

Get tips, information, recommendations and more

SEO Matters - Open Graph Meta Tags

On this installment of SEO Matters, I am going to go over the Open Graph meta tags briefly.

The Open Graph protocol can turn any page into a rich media object, which when shared via social media, provides a better experience for the end user.

The most significant name using the Open Graph protocol is Facebook. As you can see from the photo above, when I attempt to share a specific URL, in this case, the tremendous post I wrote on Industry vs. Audience, Facebook retrieves the image used with the post, the page title (which includes the blog post title) and the introduction to the post. This rich media object gives the user more information up front so they can decide whether or not the shared object is relevant to what they are looking for.

Adding Open Graph meta tags to your site is fairly simple. All you need to do is add a tag like the one below to theof each page. If you are using a WordPress site, some plugins will do this for you automatically.

There are six properties each page using Open Graph tags should have:

SEO Matters | Open Graph | xclntDesign | Tavares, FL

  1. title – The title as it will display in the media object.
  2. type – The type of object. Normally this will be a website, but other types may fit your needs better, like music or video.
  3. image – The full URL to the image related to this media object.
  4. image:alt – Text describing the image in the media object. This property is important for those users with screen readers, but this property also has other SEO benefits. This property does not display, unless the user has disabled images.
  5. description – A one or two sentence description of the media object.
  6. url – The URL of the current page.

There are other properties you can use to describe your media object in more detail. A full description of all of the properties can be found at the Open Graph website.

Return to Blog

RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart...

Visit Website

More about our web design services...

Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

More about our logo design services...

Triple Phase Electric Leave Behind Card

This is a leave behind card created for a residential and commercial electrical contractor from Long Island, NY. After he completes a job, he leaves this card with a customer, which features discounts on future work as a way to say thank you.

More about our print design services...

Grace Countryside Church

A logo for a new local church. Use of the tree icon ties into the countryside theme.

More about our logo design services...

In Charge Electric

In Charge Electric is a local electrical contractor, performing installations, troubleshooting, repairs and more.

More about our logo design services...

Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

More about our logo design services...

Get inspired by our portfolio.

Get in to see us today.