SEO - Content Do's and Don'ts

DO have well written content for people, not search engines. The point of any website is to appeal to the humans reading it, not the search engines crawling it. Search engines realize this, and reward pages with well written content for people.

DON'T "stuff" your content with keywords. If you are trying to appeal to your local market, don't make every 5th word the name of your city or town. It doesn't help your search ranking because the engines have caught onto this practice, and more importantly, its confusing the humans reading it.

DO make sure to do your homework on your keywords. No one person can know how everyone thinks, or what words they would type into a search engine to find your goods or services. So monitor your traffic, find what keywords are being used to find your site, and adjust accordingly.

DON'T try to outsmart the search engines. White text on a white background to hide text from visitors but give search engines more to search doesn't work; in fact, it has been proven this harms your site. Multiple pages on your site with the exact same content, just changing the city name, has the same effect.

DO make your sure meta tag title and description are proper and accurate as to what the user will find on the page. In the title, start with the good/services first, then service area if applicable, then your company name.

DON'T bother with the keywords meta tag. Search engines realized a long time ago (in web terms, anyways) that webmasters put keywords in the keywords meta tag that had nothing to do with the site.

Any more questions? Let xclntDesign help!

Return to Blog Home

Some of our most recent work.

Mid-Florida Agencies

Mid-Florida Agencies

Brand new website for a local health insurance agent's office. They have existing corporate branding, so we took that and expanded on it. Our concept was to create something that was both professional and inviting. We used fun graphics and the corporate colors throughout.

Visit Site

Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

Visit Site

Gator Clean

Gator Clean

Launch of a redesigned responsive website for a carpet and tile cleaning company in Lake County, Florida.

Gator Clean had a story to tell, and chose use to tell it. The owner's daughter had become ill, and during a trip to the ER, he was asked "Did you recently have your carpets cleaned?" When he answered yes, he was told that the disease his daughter had developed could have been caused by the toxic chemicals used by some carpet cleaners. He vowed to not let that happen to anyone else, so he started Gator Clean, using non-toxic cleaning agents to keep people and pets safe.

Visit Site

Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

Visit Site

BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

Visit Site