SEO - Content Do's and Don'ts

DO have well written content for people, not search engines. The point of any website is to appeal to the humans reading it, not the search engines crawling it. Search engines realize this, and reward pages with well written content for people.

DON'T "stuff" your content with keywords. If you are trying to appeal to your local market, don't make every 5th word the name of your city or town. It doesn't help your search ranking because the engines have caught onto this practice, and more importantly, its confusing the humans reading it.

DO make sure to do your homework on your keywords. No one person can know how everyone thinks, or what words they would type into a search engine to find your goods or services. So monitor your traffic, find what keywords are being used to find your site, and adjust accordingly.

DON'T try to outsmart the search engines. White text on a white background to hide text from visitors but give search engines more to search doesn't work; in fact, it has been proven this harms your site. Multiple pages on your site with the exact same content, just changing the city name, has the same effect.

DO make your sure meta tag title and description are proper and accurate as to what the user will find on the page. In the title, start with the good/services first, then service area if applicable, then your company name.

DON'T bother with the keywords meta tag. Search engines realized a long time ago (in web terms, anyways) that webmasters put keywords in the keywords meta tag that had nothing to do with the site.

Any more questions? Let xclntDesign help!

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Some of our most recent work.

Clear View Optix

Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made to match the client's style and intent with what their customer base could accept.

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Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

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RJ Builders

RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart is and where memories are made. A custom home should be beautiful, welcoming and designed with your unique lifestyle. At RJ Builders your comfort wants, and needs are their top priority. You will be proud to show off your new elegant custom home from RJ Builders to friends and family.

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Grace Countryside Church

Grace Countryside Church

A logo for a new local church. Use of the tree icon ties into the countryside theme.

BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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