New Homeowners: Reach Great Customers

Everyday, new people are moving into the area. Many of those are from far out of the area that living here is a new and unfamiliar experience. This market is an excellent prospect for companies selling virtually any product or service. It’s important to build a relationship with these people… before your competition does!

Consumers moving into a new area are highly receptive and ready to spend money on your products or services. More than 4 million Americans buy homes each year, and most have no affiliation or relationship built with merchants and services in their new neighborhood. They also tend to be stable, they have better than average income, they are creditworthy, and they are ready and eager to buy your products and services! Studies have shown that the best time to reach out to these potential customers is immediately after they buy their homes. When new homeowners buy a new home, and the two years following that event, they tend to spend an average of 10 times more money than an established homeowner. This is what makes direct marketing to them such an effective technique.

These new homeowners are outstanding prospects for a variety of goods and services, including but not limited to:

• Restaurants and Dining

• Product Catalogs

• Credit Cards and Banks

• Retail Stores

• Home Improvement Goods and Services

• Appliances

• Household Furnishings and Cleaning

• Pet Products and Veterinary Services

• Landscaping and Maintenance Services

So if you’re looking to reach a whole new market for your business, try targeting new homeowners…they are waiting to here from you!

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Some of our most recent work.

Mid-Florida Agencies

Mid-Florida Agencies

Brand new website for a local health insurance agent's office. They have existing corporate branding, so we took that and expanded on it. Our concept was to create something that was both professional and inviting. We used fun graphics and the corporate colors throughout.

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Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

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Gator Clean

Gator Clean

Launch of a redesigned responsive website for a carpet and tile cleaning company in Lake County, Florida.

Gator Clean had a story to tell, and chose use to tell it. The owner's daughter had become ill, and during a trip to the ER, he was asked "Did you recently have your carpets cleaned?" When he answered yes, he was told that the disease his daughter had developed could have been caused by the toxic chemicals used by some carpet cleaners. He vowed to not let that happen to anyone else, so he started Gator Clean, using non-toxic cleaning agents to keep people and pets safe.

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Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

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BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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