886 S. Duncan Dr., Tavares, FL 32778


Our Blog

Get tips, information, recommendations and more

How can I track results of a direct mail campaign?

Direct mail is one of the most frequent types of campaigns we perform at xclntDesign that is "offline." The reason for that is simple, it works.

We here frequently that "no reads junk mail" or "direct mail is expensive," but these assertions are not based on any supporting evidence from the people who say it. Ask yourself this question, if no one reads junk mail and it's too expensive to work, why do we continue to receive mailboxes full of this stuff? Because it does work!

But we don't want our clients just to take our word for it. We have data to back it up. Our data! We recently completed our digital reporting system for direct mail projects that shows our clients they're response rates and activity associated with a direct mail campaign. How does it work? Pretty simple actually, what we do is when designing the direct mail piece we include a trackable domain name (URL) for your website and a tracking phone number (that forwards to your business). Both of these stay active for 12 months. So to the end user, they see your website and can get a hold of you on the phone. On our end, we see the results!

By using these tracking parameters, we can see who visits your website from a direct mail piece, what they looked at, where they came from, how long did they stay on your website, and most importantly, we can track phone calls and online web form submissions. Using all of this data together, we can figure out two important metrics, the first being "Engagement" and the second being "Conversions."

Engagement is the number of people who interacted with your campaign, either by visiting your website or calling you. Conversions are the number of responses you receive, either through a phone call or a submission of an online form, most commonly referred to as a response rate.

Using this data, along with other variables we already know, we can figure out the cost per piece, cost per conversion and if we are aware your average ticket price, we can calculate your ROI (return on investment). That's very powerful! After the campaign is all done, you can see how much you spent, how much you sold and how much your business profited. With this information you can decide if direct mail is right for you and if it is, perhaps you can also get an insight on any tweaks you need to make the next time to get those Engagement Rates & Conversion Rates to climb. This is unbelievably helpful when it comes to deciding where to put your ad dollars as you can direct the money to channels that work the best.

Contact xclntDesign today and get started with your direct mail campaign!

Return to Blog

Battery Power

Responsive web site design for a retail outlet in Leesburg, Florida.

After several different websites, Battery Power was looking for a fresh start, and a larger presence in the local market. Since they do not sell online, their top goal is to get customers into the store, and that's what we aimed for...

Visit Website

More about our web design services...

Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

More about our logo design services...

In Charge Electric

In Charge Electric is a local electrical contractor, performing installations, troubleshooting, repairs and more.

More about our logo design services...

Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made...

Visit Website

More about our web design services...

Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

More about our logo design services...

Triple Phase Electric Leave Behind Card

This is a leave behind card created for a residential and commercial electrical contractor from Long Island, NY. After he completes a job, he leaves this card with a customer, which features discounts on future work as a way to say thank you.

More about our print design services...

Get inspired by our portfolio.

Get in to see us today.