886 S. Duncan Dr., Tavares, FL 32778


Our Blog

Get tips, information, recommendations and more

​Google Updates Local Listings - Drops # of Listings

Big changes at Google have arrived. Google is constantly tweaking their search engine results layout and this is a biggie and will have a big impact on searches performed for local businesses.

When performing a search in Google, many local businesses appeared in the Google Local Listings, denoted by letters, pin points and a map. Those listings typically included the 7 local businesses. Google has switched that up, now including only 3…but allowing those 3 to take up the same real estate as the 7 before and moving the map from the right column, to right above the listings. The listings themselves now have more expanded information available and is easier to read.

So what does this mean? It means if you weren’t putting a lot of effort into Local SEO, you will see less phone calls and web traffic for sure. And since the format still takes up the same amount of space, Organic SEO isn’t going to help correct this either.

On the flip side, if you are mastering Local SEO, expect to see an increase in phone calls and web traffic.

The word from Google:

We are constantly exploring the best way to bring a better search experience to our users. This update provides people with more relevant information, including photos, reviews and prices, for searches that have multiple results for a given location.

So what to do? Well it leaves two solid options. The first is obvious…increase your attention to Local SEO. Local SEO and Organic SEO are different, and neither lives within a vacuum. If you are not concentrating on those techniques and Local SEO best practices, you will see less exposure in Google. The second option is a little less obvious, but this is a subtle approach by Google to push people to use Google Adwords as they are unaffected by this change and still remain positioned above the local listings…but that of course only applied to those Adwords Ads which appear in Positions 1 thru 3….which require a well oiled Adwords campaign to achieve on a consistent basis.

So if you aren’t keeping up with your Adwords, Local SEO and Organic SEO…more negative effects for your website are coming. Make some changes now!

Return to Blog

Environmental Composites

Responsive website design for a fiberglass and metals fabricator located in Tavares, FL.

Due to the unique nature of this business, a custom designed, custom programmed site was required. Specific products are tied to specific target markets, and products are also linked to other related products. All...

Visit Website

More about our web design services...

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

Visit Website

More about our web design services...

Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made...

Visit Website

More about our web design services...

Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

More about our logo design services...

Battery Power

Responsive web site design for a retail outlet in Leesburg, Florida.

After several different websites, Battery Power was looking for a fresh start, and a larger presence in the local market. Since they do not sell online, their top goal is to get customers into the store, and that's what we aimed for...

Visit Website

More about our web design services...

RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart...

Visit Website

More about our web design services...

Get inspired by our portfolio.

Get in to see us today.