Google Testing Web Page Speed Load Warnings

Is 1 second ever slow? It sure can be, at least when analyzing web page loading speeds. Shaving off a second or two from your “page load” speed does more than just give visitors to your site a better experience, it’s been a big ranking factor with search engines like Google when considering where your site appears it search results.

So having fast load speeds is a positive on a few fronts, but it appears in the very near future having poor page load speed could possibly be even worse for your website in search rankings. Google is now testing new, red “Slow” labels for websites that have slow load speeds which warns the user that the site that a particular site may take a while to load. Think about that…how would a potential visitor to your site react when seeing a big, red SLOW label next to your search result? It’s almost like a sign that says DO NOT ENTER. So while this feature is currently just in beta-testing, you can be pretty sure it won’t be long before Google turns this into a reality. Google always is striving to give the users of Google the best experience possible, and steering people away from slow loading sites would be a step in that direction for sure.

My advice, be pre-emptive, as your web site pages should be loading quickly as it is. Here’s a few things to make sure you look into to improve your website’s loading speed:

1. Check your load speed! One easy way is through Google’s Page Load Speed tool. CLICK HERE to go to it. Input a web page URL and see how you score. Just like in school…did you pass? Scores are done on a 100 point scale and if your score shows in Green you’re perfect. Yellow, a little tweaking needs to be done, and Red…issues need to be addressed right away.

2. Upgrade your server! Not many people put much thought into this…they usually just pick the cheapest one available, as they don’t think it’s important. WRONG! The speed of your web server is directly related to the speed your website loads. Don’t go cheap here. If possible, get a content delivery network (CDN) setup.

3. Compression! Make sure your web files are compressed. No point in having big files when small ones will do.

4. Minimize code. Minimize redirects. Avoid bad requests. Simple.

5. Specify image sizes and optimize them. Crop them first, then upload them at the correct size.

6. CSS at the top, JavaScript at the bottom.

7. Enable browser caching.

So why are you waiting? Better yet, why are you making your web site visitors wait? Fix up your website today!

Return to Blog Home

Some of our most recent work.

RJ Builders

RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart is and where memories are made. A custom home should be beautiful, welcoming and designed with your unique lifestyle. At RJ Builders your comfort wants, and needs are their top priority. You will be proud to show off your new elegant custom home from RJ Builders to friends and family.

Visit Site

Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

Visit Site

In Charge Electric

In Charge Electric

In Charge Electric is a local electrical contractor, performing installations, troubleshooting, repairs and more.

Clear View Optix

Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made to match the client's style and intent with what their customer base could accept.

Visit Site

BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

Visit Site