Google Beginning to Use Page Speed as a Ranking Factor

Google Beginning to Use Page Speed as a Ranking Factor

At least no one can say they weren't warned! Google has officially announced that beginning in July of 2018, how fast your web pages load will become a ranking factor for those pages on mobile searches.

So what does this mean for your website? In a nutshell, Google wants you to make sure all web pages load as fast as they can on mobile devices to give the best user experience it can. For those pages that would low slower and provide a possible poor user experience, they will rank lower in mobile searches. So if you depend on mobile organic traffic to your website, make sure your pages are running as fast as they can so you won't lose your current mobile search results positioning.

If you're already a client of xclntDesign, no worries. We actively monitor all pages and all websites we manage for a variety of technical reasons already, and mobile page speed is something we also look at and are continually trying to improve on every page, of every website we manage.

If you or another party manages your website, here are a few resources that can be used to assist you in evaluating a page's performance:

PageSpeed Insights

Chrome User Experience Report

Lighthouse

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Some of our most recent work.

Mid-Florida Agencies

Mid-Florida Agencies

Brand new website for a local health insurance agent's office. They have existing corporate branding, so we took that and expanded on it. Our concept was to create something that was both professional and inviting. We used fun graphics and the corporate colors throughout.

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Professional Waterfront Cleanup

Professional Waterfront Cleanup

Website redesign for a waterfront property cleanup company from Leesburg, Florida.

Professional Waterfront Cleanup has been a client of ours for a number of years, and every few years, we suggest a refresh of their website. This keeps the design modern, and the content can be changed to match the evolution of the company's business model.

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Gator Clean

Gator Clean

Launch of a redesigned responsive website for a carpet and tile cleaning company in Lake County, Florida.

Gator Clean had a story to tell, and chose use to tell it. The owner's daughter had become ill, and during a trip to the ER, he was asked "Did you recently have your carpets cleaned?" When he answered yes, he was told that the disease his daughter had developed could have been caused by the toxic chemicals used by some carpet cleaners. He vowed to not let that happen to anyone else, so he started Gator Clean, using non-toxic cleaning agents to keep people and pets safe.

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Got Watts Electric

Got Watts Electric

This was a complete redesign. Over the years, the client had added many different things to the original site, making it look disjointed. We took all of those things and simplified the design, while tying everything together to make the site look uniform and must easier for the user to read and navigate.

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BrightLine Custom Blinds

BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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