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Google Beginning to Use Page Speed as a Ranking Factor

At least no one can say they weren’t warned! Google has officially announced that beginning in July of 2018, how fast your web pages load will become a ranking factor for those pages on mobile searches.

So what does this mean for your website? In a nutshell, Google wants you to make sure all web pages load as fast as they can on mobile devices to give the best user experience it can. For those pages that would low slower and provide a possible poor user experience, they will rank lower in mobile searches. So if you depend on mobile organic traffic to your website, make sure your pages are running as fast as they can so you won't lose your current mobile search results positioning.

If you're already a client of xclntDesign, no worries. We actively monitor all pages and all websites we manage for a variety of technical reasons already, and mobile page speed is something we also look at and are continually trying to improve on every page, of every website we manage. 

If you or another party manages your website, here are a few resources that can be used to assist you in evaluating a page’s performance:

PageSpeed Insights

Chrome User Experience Report

Lighthouse

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Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

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Grace Countryside Church

A logo for a new local church. Use of the tree icon ties into the countryside theme.

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Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

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RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart...

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Environmental Composites

Responsive website design for a fiberglass and metals fabricator located in Tavares, FL.

Due to the unique nature of this business, a custom designed, custom programmed site was required. Specific products are tied to specific target markets, and products are also linked to other related products. All...

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Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made...

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