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DIY vs Professional - Your Design Choices

We are a do-it-yourself species. "If you want it done right, you've got to do it yourself."

But at some point, we realized that we can't do everything ourselves. So now we have electricians, plumbers, auto mechanics and interior decorators to help us with the more difficult tasks in our lives.

And we also have graphic designers. These men and women have years, sometimes even decades, of experience in creating advertising and promotional pieces for different kinds of companies and individuals.

When it comes to advertising for our businesses, a large portion of us have kept the do-it-yourself spirit. Programs like Microsoft Publisher, printers like VistaPrint and companies like GoDaddy and web.com make it easy for us to advertise our business at a very low cost.

But there is a higher price being paid than you realize, and that is image. Another phrase we like to use is "you never get a second chance to make a first impression." What if the first impression your customers get is that you like to cut corners and save as much money as possible? Will they think that you are company they can trust? What if your competitors all look better than you, then what?

Also there is the matter of time. As a business owner, every minute you spend designing your corporate brochures or working on the company website is a minute you are not focusing on your customers, which means you are not making money.

Quality graphic and web design does not need to be expensive. Hiring a professional designer allows you to focus on your customers, and you get an image you can be proud of. That first impression you need to make will be a big hit.

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Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

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Environmental Composites

Responsive website design for a fiberglass and metals fabricator located in Tavares, FL.

Due to the unique nature of this business, a custom designed, custom programmed site was required. Specific products are tied to specific target markets, and products are also linked to other related products. All...

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Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made...

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Battery Power

Responsive web site design for a retail outlet in Leesburg, Florida.

After several different websites, Battery Power was looking for a fresh start, and a larger presence in the local market. Since they do not sell online, their top goal is to get customers into the store, and that's what we aimed for...

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BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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Grace Countryside Church

A logo for a new local church. Use of the tree icon ties into the countryside theme.

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