3 Ideas to Consider When Marketing Online During the Coronavirus Pandemic
Be Active on Social Media
The coronavirus has touched every single person, whether you have contracted the illness or not. Lockdowns. Masks. Staying home as much as possible. This can be very confusing and not fun. This is a time to show empathy and help out where you can. Don't be pushy, but it's an excellent time for your brand to stand out from the crowd. A good place to convey this message is social media, as millions of people turned to their phones to cure at-home boredom. That's where the eyes are; you should be there too.
Paid Online Advertising
Along the same lines of people being glued to their phone screens, this is an excellent opportunity for businesses to use paid online marketing, such as Google Ads and YouTube Ads, to connect with a new audience and gain an advantage over your competitors. Click prices in the online digital world are dropping during the pandemic, reducing the amount of money an advertiser pays for those clicks. More clicks = More Eyes = More Revenue.
Reviews, Reviews, Reviews
Pandemic or no, getting online reviews is more important than ever for your business. During the pandemic, your reputation online is more important than ever as internet use skyrocketed. People are more likely during this time to leave a positive review because of the stress levels we already are feeling. So if you can ease a burden, it's one less thing to think about and will earn you more positive attention online.
These are just three options for online messaging you should consider for your business. Find out what else you could be doing for your business by reaching out to us.