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#1 Search Result Doesn't Mean Success

I just got finished reading an interesting set of tips about SEO written by Avinash Kaushik from Google. He makes it quite clear that "being #1 on Google" doesn't necessarily equal success. He makes mention that Google's sophisticated search algorithm has come along way and isn't standard across the board for everyone, but personalized or even "hyper-personalized".  So "being at the top of Google" isn't a Holy Grail. Instead you should be looking at metrics like website depth rate (how far people get into your site), your incoming links and growth of your primetime keyword phrases. Also taking a close look at the websites that are referring traffic to your site and which ones are providing engagement instead of just dead end clicks.

From a purely marketing standpoint, one must remember that awesome SEO or paying a bunch of money for internet marketing doesn't mean sales. They are simply a means to get a potential audience to your website. Your website takes the next step, informing the visitor of what you have to offer them, remember it's not about you and your company...it's about what you and your company can do for them. If your website doesn't educate and inform and doesn't engage your visitors, what have you accomplished? The data contained in your analytic reports can show what's working, what's not...where people click and what captivates them. Make sure you pour through this data and use it to your advantage.

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Clear View Optix

A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

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Triple Phase Electric Leave Behind Card

This is a leave behind card created for a residential and commercial electrical contractor from Long Island, NY. After he completes a job, he leaves this card with a customer, which features discounts on future work as a way to say thank you.

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RJ Builders

RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart...

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BrightLine Custom Blinds

A custom window treatment company was looking for an alternative to the vendor-supplied website they had. We took their existing branding and expanded on it, creating an inviting and informative new website.

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Clear View Optix

Responsive web design for an optician in The Villages, FL.

Since the retail store sells boutique designer frames, they were looking for a site to match. Because the customer base for this company is older, the site couldn't be "too hip" with flashy animations and loud colors; so the design was made...

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Kristin Churchill Massage Therapy

Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

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