Monday, September 10, 2018

Internet Marketing

Got a Negative Google Review? Don't Panic!

Got a Negative Google Review? Don't Panic!

This is one of those things we hear about a lot, a bad online review. We heavily push our clients to encourage their customers to leave reviews online. Your online reputation can influence quite a bit when it comes to your overall online standing and perception. But is a negative review left on Google going to be the end of the world for you? Will your ratings drop, and your phone quit ringing? No worries, all is ok in the world, and this will work out just fine and here's why:

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Estimated reading time: 1 minute, 55 seconds

Monday, August 7, 2017

Internet Marketing

Industry vs. Audience

Industry vs. Audience

Which do you think is more important when it comes choosing a web design and internet marketing company: knowing your industry or knowing your audience?

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Estimated reading time: 2 minutes, 19 seconds

Tuesday, October 18, 2016

Internet Marketing

Google Ads Adds Click-To-Message Functionality

Google Ads Adds Click-To-Message Functionality

Google Ads adds a new functionality! For years Ads has allowed users to “click-to-call” directly from a Google Ads Ad…but coming soon, you can “click-to-text” as well. Anything to make it more convenient for a user to reach out to you is an enhancement that is worth exploring. 

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Estimated reading time: 0 minutes, 18 seconds

Monday, September 19, 2016

Internet Marketing

The Word Cheap & The Power Of Negative Keywords

The Word Cheap & The Power Of Negative Keywords

The word “cheap”. I absolutely hate this word. I hate using it in ads. I hate when clients say it to me. I hate when I hear myself using it to describe a product or service…unless of course, it really is.

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Estimated reading time: 2 minutes, 19 seconds

Tuesday, August 9, 2016

Internet Marketing

Change Is Coming To Google Map Listing (Local Pack) in Search Results

Change Is Coming To Google Map Listing (Local Pack) in Search Results

It’s been rumored for some time that a small, but significant change was coming to the 3 Pack Local Map Listings that frequently appear in search results when searching for a specific things, like a business or industry in a specific city. The change was that Google, through their Google Adwords program, was going to start inserting paid listings into the mix….and that appears to be close to happening.

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Estimated reading time: 1 minute, 27 seconds

Monday, April 18, 2016

Internet Marketing

Top Ranking Factors For Google Search Map Listings

Top Ranking Factors For Google Search Map Listings

You know that map that appears in Google when searching for certain types of businesses? Ever wonder what it takes to get on that map and be prominent in it? Well, wonder no more as Google has released some helpful information to get on up there!

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Estimated reading time: 2 minutes, 14 seconds

Monday, February 22, 2016

Internet Marketing

BIG Google Ads Change: How it affects your Ads and your Organic Rankings

BIG Google Ads Change: How it affects your Ads and your Organic Rankings

For sometime now, Google has been running a beta test of a new way to display search results on desktop devices, and now it’s official and has started to roll out to everyone’s results. The Change? Google Ads has ELIMINATED their Right Column Ads (for just about every type of query except products) and in most cases ADDED A 4TH AD to the top of the page in their “high commercial results” section. Many of the ads formerly seen in Ad Positions 5, 6, 7, etc have now moved to the bottom of the page, mimicking what is seen on mobile devices.

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Estimated reading time: 2 minutes, 57 seconds

Monday, January 11, 2016

Internet Marketing

The Most Important Local SEO Tip We Can Give

The Most Important Local SEO Tip We Can Give

NAP Consistency. No I’m not talking about a nice siesta. That won’t help with local SEO at all. What I am talking about is Name, Address, Phone Number (and to an extent Website)…so it can be referred to as NAP or NAPw.

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Estimated reading time: 2 minutes, 51 seconds

Tuesday, December 15, 2015

Internet Marketing

Is Facebook about to step on Angie's List & Yelp's toes?

Is Facebook about to step on Angie's List & Yelp's toes?

Is Facebook about to step on Angie’s List & Yelp's toes? Sure seems like it! Facebook is testing a new service and could soon be using their vast audience and built up ecosystem to integrate a “Service Tool” to hook up people with businesses and contractors. No doubt, if it goes from testing to live that it will be a part of Facebook Places. So if you have been neglecting your Social Media accounts…now is the time to rethink that strategy as active Facebook Accounts will most likely get more visibility than those accounts which are dormant.

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Estimated reading time: 0 minutes, 38 seconds

Monday, December 14, 2015

Internet Marketing

Advertising with the Google Display Network

Advertising with the Google Display Network

When you’re considering your options for advertising, you can’t go wrong with the Google Display Network. The Google Display Network allows you to advertise in a wide variety of blog sites, news sites, and any other websites relevant to what you are marketing. Think of Display Network ads being the digital cousins of magazine and newspaper advertising. These are what we call “push mediums”…meaning we are “pushing” your message to a specific type of person who we think could be a potential customer of yours.

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Estimated reading time: 1 minute, 16 seconds

Wednesday, October 28, 2015

Internet Marketing

Happy Birthday Adwords!

Happy Birthday Adwords!

Did you know that 2/3rds of the websites we develop we also handle the administration of those clients' Google Adwords Accounts? This year Google Adwords turns 15! Take a stroll with us down memory lane as we see how Google Adwords has grown courtesy of Google Adwords!

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Estimated reading time: 0 minutes, 17 seconds

Friday, August 21, 2015

Internet Marketing

Google Adds an Ad!

Google Adds an Ad!

Google has rolled out a new feature for search results on mobile devices that effects some search queries.

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Estimated reading time: 1 minute, 53 seconds

Monday, August 10, 2015

Internet Marketing

Google Updates Local Listings - Drops # of Listings

Google Updates Local Listings - Drops # of Listings

Big changes at Google have arrived. Google is constantly tweaking their search engine results layout and this is a biggie and will have a big impact on searches performed for local businesses.

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Estimated reading time: 1 minute, 54 seconds

Friday, July 31, 2015

Internet Marketing

Google Testing New Search Service to Connect Searchers in Google To Home Service Providers

Google Testing New Search Service to Connect Searchers in Google To Home Service Providers

Google has begun testing a new search service to connect Google searchers to home-service providers such as plumbers, electricians, locksmiths and other home-based service providers.

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Estimated reading time: 3 minutes, 10 seconds

Tuesday, June 9, 2015

Internet Marketing

Google Un-Verifying Dormant Business Listings

Google Un-Verifying Dormant Business Listings

Many local business clients of ours are particularly concerned with appearing and how they appear inside Google’s Map Listings. When you perform a search on Google for a local business or a local business type, the map and it’s listings appear, and this image makes people gravitate towards it. So as a local business, being listed in this map can be a huge boost.

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Estimated reading time: 2 minutes, 28 seconds

Wednesday, May 27, 2015

Internet Marketing

TV Advertising...for the Digital Age!

TV Advertising...for the Digital Age!

One of the most obvious goals of marketing your business is to reach your target audience where they are. For many service based businesses, your target audience probably spends much of their time researching ways to use DIY methods to solve problems themselves before realizing they need the help of a professional.

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Estimated reading time: 2 minutes, 3 seconds

Thursday, April 30, 2015

Internet Marketing

Blogging! Is it really necessary?

Blogging! Is it really necessary?

Blogging. Is this really necessary? Do I really need to have one and keep it going? Simple answer…ABSOLUTELY!

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Estimated reading time: 2 minutes, 49 seconds

Wednesday, April 15, 2015

Internet Marketing

April 21st is Coming! Are you ready?

April 21st is Coming! Are you ready?

On April 21st, Google will be introducing a new algorithm update. This new algorithm uses mobile friendliness as a ranking signal, meaning if your website isn’t mobile friendly your search rankings WILL DECREASE dramatically in mobile based searches. You are either completely mobile friendly or not. There will be no gray line with this new Google algorithm.

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Estimated reading time: 1 minute, 9 seconds

Wednesday, January 14, 2015

Internet Marketing

Three Quarters of Small Businesses Say Internet Marketing Works

Three Quarters of Small Businesses Say Internet Marketing Works

It's no secret that xclntDesign are big fans of internet marketing. And a recent survey done my BrightLocal seems to indicate we're not the only ones! They're recent study on how small and medium size businesses perceive the results that internet marketing makes it pretty clear, it works and is here to stay.

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Estimated reading time: 0 minutes, 30 seconds

Tuesday, November 18, 2014

Internet Marketing

Google Moves Forward with 'Mobile Friendly' Label

Google Moves Forward with 'Mobile Friendly' Label

Google has made it even more important to have a "Mobile-Friendly" web site. It's been common knowledge for some time that Google has been penalizing web sites that weren't mobile-friendly, but now Google is beginning to reward those that are by alerting users searching within Google that the website they are going to is Mobile-Friendly. Google searches on Mobile Devices will begin to look like this: 

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Estimated reading time: 0 minutes, 48 seconds

Thursday, June 19, 2014

Internet Marketing

Introducing...Dynamic Phone Number Tracking!

Introducing...Dynamic Phone Number Tracking!

It's been around in some form or another for sometime, assigning a specific phone number to an ad campaign to help track its results. We here at xclntDesign have taken that concept a step further with Dynamic Phone Number Tracking for your website!

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Estimated reading time: 2 minutes, 6 seconds

Thursday, May 8, 2014

Internet Marketing

#1 Search Result Doesn't Mean Success

#1 Search Result Doesn't Mean Success

I just got finished reading an interesting set of tips about SEO written by Avinash Kaushik from Google. He makes it quite clear that "being #1 on Google" doesn't necessarily equal success. He makes mention that Google's sophisticated search algorithm has come along way and isn't standard across the board for everyone, but personalized or even "hyper-personalized".  So "being at the top of Google" isn't a Holy Grail. Instead you should be looking at metrics like website depth rate (how far people get into your site), your incoming links and growth of your primetime keyword phrases. Also taking a close look at the websites that are referring traffic to your site and which ones are providing engagement instead of just dead end clicks.

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Estimated reading time: 1 minute, 12 seconds

Thursday, February 20, 2014

Internet Marketing

Bing Updates Guidelines on

Bing Updates Guidelines on

While most people use the word "Google" as a verb....there are other Search Engine's out there and the next biggest one would be Microsoft's Bing. The world's second most used search engine recently updated their Webmaster Guidelines/Best Practices and Bing minced no words when they said the following:

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Estimated reading time: 1 minute, 7 seconds

Monday, January 27, 2014

Internet Marketing

SEO - Content Do's and Don'ts

SEO - Content Do's and Don'ts

DO have well written content for people, not search engines. The point of any website is to appeal to the humans reading it, not the search engines crawling it. Search engines realize this, and reward pages with well written content for people.

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Estimated reading time: 1 minute, 25 seconds