We're often asked by visitors to our office where our printing presses are. While it is true, we do handle the printing process for many of the designs and marketing pieces we do for our clients, but we aren't printers. Well sort of. In the way distant past, both of the owners at xclntDesign, had worked in print shops before. We've held positions such as graphic designer, pre-press technician, art director and even being a pressman ourselves. So we are no stranger to printing presses…but we do not produce any print materials here at our office. We are now designers, but designers with a full knowledge of the printing process…from beginning to end.
So, what I am saying is we are a middle man looking to get a cut of the action? Right? No. While it is true we do profit off of printing projects; we hardly do it so we can get rich. We are designers and digital marketers primarily, printing services is something we do much less. It wasn't always like that, but as digital means of marketing have gotten so large, the volume of print work we do has dropped considerably. But that's not to say print is dead. Hardly! It's still a critical component of any marketing plan.