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Monday, August 7, 2017

Internet Marketing

Industry vs. Audience

Industry vs. Audience

Which do you think is more important when it comes choosing a web design and internet marketing company: knowing your industry or knowing your audience?

Finish reading Industry vs. Audience...

Estimated reading time: 2 minutes, 19 seconds

Monday, March 20, 2017

Print Design

We Do Print

We Do Print

We're often asked by visitors to our office where our printing presses are. While it is true, we do handle the printing process for many of the designs and marketing pieces we do for our clients, but we aren't printers. Well sort of. In the way distant past, both of the owners at xclntDesign, had worked in print shops before. We've held positions such as graphic designer, pre-press technician, art director and even being a pressman ourselves. So we are no stranger to printing presses…but we do not produce any print materials here at our office. We are now designers, but designers with a full knowledge of the printing process…from beginning to end.

Finish reading We Do Print...

Estimated reading time: 3 minutes, 26 seconds

Monday, February 20, 2017

Web Design

Form Follows Function

Form Follows Function

"Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law. Where function does not change, form does not change. The granite rocks, the ever-brooding hills, remain for ages; the lightning lives, comes into shape and dies, in a twinkling. It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law."

Finish reading Form Follows Function...

Estimated reading time: 2 minutes, 50 seconds

Monday, January 23, 2017

General

Tracking & Analysis: Find Out Your ROI!

Tracking & Analysis: Find Out Your ROI!

When it comes to advertising campaigns you use for your business, do you know which ones are working? I mean can you tell with actual hard proof to make up your conclusion?

Finish reading Tracking & Analysis: Find Out Your ROI!...

Estimated reading time: 3 minutes, 46 seconds

Monday, December 19, 2016

General

Exclusive Marketing -- Does Your Marketing Company Do That?

Exclusive Marketing -- Does Your Marketing Company Do That?

When it comes to your business and promoting it and making it the best it can be, wouldn't it be nice to know that the marketing company you decide to partner with is dedicated 100% to the success of your business? Of course, it would be!

Finish reading Exclusive Marketing -- Does Your Marketing Company Do That?...

Estimated reading time: 1 minute, 42 seconds

Friday, November 4, 2016

Web Design

Dangers of DIY and Off-The-Shelf CMS Web Design Systems

Dangers of DIY and Off-The-Shelf CMS Web Design Systems

Our friends over at TechCrunch recently highlighted a MAJOR security breach to websites created through the Weebly platform where over 43 million user accounts were hacked, and personal information was stolen. Weebly is one of the numerous DIY website creators out there that lets users create an account (for little to no money) and build a website with relatively little knowledge of programming. Sadly, there are even so-called “web designers” (and I use that term very loosely) who utilize DIY platforms like Weebly, Wix, and GoDaddy to build websites for their clients and charge them for this service. It’s sad, unprofessional and makes our entire industry look bad. Would you pay for a high-end sports car knowing it was built with cheap import parts? I’d like to think if you’re reading this you care more about your business than that. However, that is a blog for another day.

Finish reading Dangers of DIY and Off-The-Shelf CMS Web Design Systems...

Estimated reading time: 3 minutes, 50 seconds

Thursday, October 20, 2016

Client Spotlight

RJ Builders - Central Florida's Premier Custom Home Builder

RJ Builders - Central Florida's Premier Custom Home Builder

Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart is and where memories are made. A custom home should be beautiful, welcoming and designed with your unique lifestyle. RJ Builders, Central Florida's Premier Custom Home Builder,  your comfort, wants, and needs are our top priority. You will be proud to show off your new elegant custom home from RJ Builders to friends and family.

Finish reading RJ Builders - Central Florida's Premier Custom Home Builder...

Estimated reading time: 0 minutes, 38 seconds

Tuesday, October 18, 2016

Internet Marketing

Google Adwords Adds Click-To-Message Functionality

Google Adwords Adds Click-To-Message Functionality

Google Adwords adds a new functionality! For years Adwords has allowed users to “click-to-call” directly from a Google Adwords Ad…but coming soon, you can “click-to-text” as well. Anything to make it more convenient for a user to reach out to you is an enhancement that is worth exploring. 

Finish reading Google Adwords Adds Click-To-Message Functionality...

Estimated reading time: 0 minutes, 18 seconds

Wednesday, October 12, 2016

Client Spotlight

Screen Enclosures - The Quality Way

Screen Enclosures - The Quality Way

With cooler weather hitting the Sunshine State, now is the time to open the windows and let in the crisp Autumn air! If you find yourself needing repairs to your screens, we have just the company for you. There is one Central Florida company that has been getting much traction lately; Quality Screens & Aluminum, and for a good reason!

Finish reading Screen Enclosures - The Quality Way...

Estimated reading time: 0 minutes, 44 seconds

Tuesday, October 11, 2016

Direct Mail

How can I track results of a direct mail campaign?

How can I track results of a direct mail campaign?

Direct mail is one of the most frequent types of campaigns we perform at xclntDesign that is "offline." The reason for that is simple, it works.

Finish reading How can I track results of a direct mail campaign?...

Estimated reading time: 2 minutes, 19 seconds

Monday, September 19, 2016

Internet Marketing

The Word Cheap & The Power Of Negative Keywords

The Word Cheap & The Power Of Negative Keywords

The word “cheap”. I absolutely hate this word. I hate using it in ads. I hate when clients say it to me. I hate when I hear myself using it to describe a product or service…unless of course, it really is.

Finish reading The Word Cheap & The Power Of Negative Keywords...

Estimated reading time: 2 minutes, 19 seconds

Monday, August 29, 2016

General

Is there a way to get fewer junk calls at my place of business?

Is there a way to get fewer junk calls at my place of business?

Dealing with many different types of business I get one question frequently, and it really doesn’t have much to do with marketing. The question we get is:

Finish reading Is there a way to get fewer junk calls at my place of business?...

Estimated reading time: 1 minute, 42 seconds

Tuesday, August 9, 2016

Internet Marketing

Change Is Coming To Google Map Listing (Local Pack) in Search Results

Change Is Coming To Google Map Listing (Local Pack) in Search Results

It’s been rumored for some time that a small, but significant change was coming to the 3 Pack Local Map Listings that frequently appear in search results when searching for a specific things, like a business or industry in a specific city. The change was that Google, through their Google Adwords program, was going to start inserting paid listings into the mix….and that appears to be close to happening.

Finish reading Change Is Coming To Google Map Listing (Local Pack) in Search Results...

Estimated reading time: 1 minute, 27 seconds

Wednesday, August 3, 2016

Client Spotlight

Benjamin J. Cox - Family Law Attorney With 33 Years Experience

Benjamin J. Cox - Family Law Attorney With 33 Years Experience

Cox Law Firm, P.A. handles varied and sometimes complex divorce and family law cases, many of which require the input of expert psychologists, guardians ad-litems and parenting coordinators to determine the most appropriate parenting plan and timesharing arrangements with children. Our office has successfully negotiated and settled divorce cases with marital assets totaling millions of dollars. These cases frequently require the ability to uncover of hidden and concealed marital and corporate assets utilizing the help of expert CPAs, certified business evaluators and forensic accountants to account for all assets, despite clever and convoluted attempts to conceal them. Because of my 32 years of experience, I have the know-how and vital skills required to present your case at trial if we are unable to reach a fair and equitable settlement.

Finish reading Benjamin J. Cox - Family Law Attorney With 33 Years Experience...

Estimated reading time: 0 minutes, 47 seconds

Wednesday, July 27, 2016

General

Sports Marketing - We Do That!

Sports Marketing - We Do That!

Marketing! It’s what we do here at xclntDesign.

Finish reading Sports Marketing - We Do That!...

Estimated reading time: 1 minute, 10 seconds

Wednesday, July 13, 2016

Client Spotlight

Taking The Pressure - Technicuff

Taking The Pressure - Technicuff

Technicuff Corporation is a Florida based blood pressure cuff research, specification development and manufacturing company doing business in aero-space, health care, and veterinary markets. The executive management has over 39 years in health care physiological monitoring systems design and utilization. Since incorporating in 1992, Technicuff has worked with companies including: GE Medical, Marquette Electronics, Spacelabs, Vitastat, Hewlett Packard, Zoll Medical, PhysioControl, Medical Research Laboratories, Invivo Research, Medical Data Electronics, Ivy Biomedical, VitaTek, Tektronix, Neomed, Smith Medical, Mindray, Surgivet, Philips Medical, SunTec, Winegard, Fukuda Denshi, Nihon Kohden, Dynatech Nevada, BC Biomedical, Fluke Biomedial, Datrend Systems and Clinical Technologies.

Finish reading Taking The Pressure - Technicuff...

Estimated reading time: 0 minutes, 35 seconds

Friday, July 8, 2016

General

Google PageSpeed Insights: The Tech Stuff

Google PageSpeed Insights: The Tech Stuff

Finish reading Google PageSpeed Insights: The Tech Stuff...

Estimated reading time: 6 minutes, 2 seconds

Monday, June 27, 2016

General

xclntDesign has Gone Green!

xclntDesign has Gone Green!

As some of you may or not be aware, xclntDesign relocated from Leesburg to Tavares earlier this year. There were a multitude of reasons why this move was made, but all were because our business continues to grow and the opportunity found in Tavares was the right choice for us.

Finish reading xclntDesign has Gone Green!...

Estimated reading time: 1 minute, 56 seconds

Wednesday, June 22, 2016

Client Spotlight

Peace of mind the White Pelican way

Peace of mind the White Pelican way

It’s a beautiful day in The Villages…and can even be more so if you have the peace and mind knowing your home is taken care of what you’re not there! White Pelican Home Services helps you take care of homes in The Villages, whether you are there or not.

Finish reading Peace of mind the White Pelican way...

Estimated reading time: 0 minutes, 52 seconds

Wednesday, June 15, 2016

Client Spotlight

Computer Corner - Leesburg's Trusted Computer People

Computer Corner - Leesburg's Trusted Computer People

Are you a MAC or PC? Well, if there is something wrong with your computer, or you are in the market to buy a brand new one...it doesn't matter if you are a MAC or PC because Computer Corner of Leesburg is here to help either way!

Finish reading Computer Corner - Leesburg's Trusted Computer People...

Estimated reading time: 0 minutes, 52 seconds

Monday, June 13, 2016

General

We Are Hiring!

We Are Hiring!

We’re hiring! Are you interested in a new career? Want to be creative? Think on your feet? Have some fun?

Finish reading We Are Hiring!...

Estimated reading time: 0 minutes, 48 seconds

Tuesday, May 24, 2016

Print Design

​The Importance of Effective Branding

​The Importance of Effective Branding

Branding is one of the most important aspects of any business, large or small. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. An effective brand strategy can give you an increasing competitive market.

Finish reading ​The Importance of Effective Branding...

Estimated reading time: 1 minute, 7 seconds

Thursday, May 19, 2016

General

xclntDesign Earns Fourth Year of Google Partner Status

xclntDesign Earns Fourth Year of Google Partner Status

We are so very proud to announce that xclntDesign has passed it's Google Partner Exams for the fourth year in a row and has met (and far exceeded) the performance requirements to have and maintain our official Google Partner status!

Finish reading xclntDesign Earns Fourth Year of Google Partner Status...

Estimated reading time: 0 minutes, 46 seconds

Monday, May 16, 2016

Client Spotlight

Absolutely the Best House Painter - Absolute Painting

Absolutely the Best House Painter - Absolute Painting

There's no easier way to spruce up your home's exterior or interior than a fresh coat of paint or a good, thorough cleaning. And there's no better company to turn to in The Villages area than  Absolute Painting & Soft Wash! Absolute Painting is a full service painting company and commercial painting contractor. They offer you a complete line of professional interior and exterior painting services as well as many types of cleaning services. Absolute Painting consistently operates at the highest level of industry standards and strives to provide excellence and great value with each and every project. Whether it is a home for your family, an income property, or commercial properties you manage, Absolute Painting delivers unmatched expertise in interior and exterior house painting.

Finish reading Absolutely the Best House Painter - Absolute Painting...

Estimated reading time: 0 minutes, 49 seconds

Friday, April 29, 2016

General

Usos Foundation 8th Annual Banquet and Casino Night

Usos Foundation 8th Annual Banquet and Casino Night

Here we roll again! The 8th Annual Usos Banquet is fast approaching Saturday, May 14 at Minneola City Hall!

Finish reading Usos Foundation 8th Annual Banquet and Casino Night...

Estimated reading time: 0 minutes, 58 seconds

Monday, April 18, 2016

Internet Marketing

Top Ranking Factors For Google Search Map Listings

Top Ranking Factors For Google Search Map Listings

You know that map that appears in Google when searching for certain types of businesses? Ever wonder what it takes to get on that map and be prominent in it? Well wonder no more as Google as released some helpful information to get on up there!

Finish reading Top Ranking Factors For Google Search Map Listings...

Estimated reading time: 2 minutes, 19 seconds

Monday, April 4, 2016

Web Design

Biggest Mistakes of DIY Websites

Biggest Mistakes of DIY Websites

I think one of the things that make me cringe the most as a digital marketer are the DIY website builders. These things are hideous. Now I can understand the appeal from a business owners standpoint…you get a website for a fraction of the cost of a professional web design firm and a lot of times once the website is complete they see no real difference in what they created and what a professional could create.

Finish reading Biggest Mistakes of DIY Websites...

Estimated reading time: 4 minutes, 18 seconds

Monday, March 21, 2016

Web Design

Why isn't anyone coming to my website?

Why isn't anyone coming to my website?

So why isn’t anyone visiting your website? And if they are, why do they seem to not look around much? Interesting question and it leads to two possible answers, it’s either the people searching and visiting don’t care or they don’t like you. In all honesty, it’s probably both! It’s pretty deflating to look at your web traffic reports and see 5 visits and you know 3 of them were you looking at your own website. But we’re here to help! Here’s 5 reasons why no one cares about your website:

Finish reading Why isn't anyone coming to my website?...

Estimated reading time: 3 minutes, 32 seconds

Monday, March 14, 2016

General

Hit Me! Crazy 8s Casino Nite Coming Up and You’re Invited!

Hit Me! Crazy 8s Casino Nite Coming Up and You’re Invited!

The cards will be dealt. The dice will be flying. Crazy 8s Casino Nite is fast approaching!

Finish reading Hit Me! Crazy 8s Casino Nite Coming Up and You’re Invited!...

Estimated reading time: 1 minute, 13 seconds

Tuesday, March 8, 2016

Web Design

5 Things Missing From Your Website

5 Things Missing From Your Website

If there’s one thing we have learned constructing websites is that they are never really done. A website is a lot like the guys who paint the Golden Gate Bridge in San Francisco…they just hire a crew who works year-round, they start at the top and work there way to the bottom, and when they get there, they go right back to the top and start again. You should see your website and your web developers exactly the same. Your website should never be done. You should always be looking to improve it, make it more engaging and keep up with evolving technologies.

Finish reading 5 Things Missing From Your Website...

Estimated reading time: 4 minutes, 2 seconds

Monday, February 22, 2016

Internet Marketing

BIG Google Adwords Change: How it affects your Ads and your Organic Rankings

BIG Google Adwords Change: How it affects your Ads and your Organic Rankings

For sometime now, Google has been running a beta test of a new way to display search results on desktop devices, and now it’s official and has started to roll out to everyone’s results. The Change? Google Adwords has ELIMINATED their Right Column Ads (for just about every type of query except products) and in most cases ADDED A 4TH AD to the top of the page in their “high commercial results” section. Many of the ads formerly seen in Ad Positions 5, 6, 7, etc have now moved to the bottom of the page, mimicking what is seen on mobile devices.

Finish reading BIG Google Adwords Change: How it affects your Ads and your Organic Rankings...

Estimated reading time: 2 minutes, 57 seconds

Tuesday, February 9, 2016

General

Answer Your Phone

Answer Your Phone

When you make the plunge and start your own business, it's pretty standard to have a dedicated phone line to answer customers. A phone call may be your first impression with potential new business, so starting out on the wrong foot over the phone can be very bad. When a customer calls your business, they want to know that someone is going to answer them, right away. We live in such a high tech world, that everyone is accustomed to instant gratification, and if you don’t give it, someone else will.

Finish reading Answer Your Phone...

Estimated reading time: 2 minutes, 11 seconds

Monday, January 11, 2016

Internet Marketing

The Most Important Local SEO Tip We Can Give

The Most Important Local SEO Tip We Can Give

NAP Consistency. No I’m not talking about a nice siesta. That won’t help with local SEO at all. What I am talking about is Name, Address, Phone Number (and to an extent Website)…so it can be referred to as NAP or NAPw.

Finish reading The Most Important Local SEO Tip We Can Give...

Estimated reading time: 2 minutes, 51 seconds

Thursday, January 7, 2016

General

Peeling Away The Past

Peeling Away The Past

As we prepare to say goodbye to Leesburg, we also are saying goodbye to some of our window vinyl that's been here the whole time. It's tough getting off, but it's no match for our friends over at SignCrafters!

Finish reading Peeling Away The Past...

Estimated reading time: 0 minutes, 12 seconds

Tuesday, December 15, 2015

Internet Marketing

​Is Facebook about to step on Angie’s List & Yelp's toes?

​Is Facebook about to step on Angie’s List & Yelp's toes?

Is Facebook about to step on Angie’s List & Yelp's toes? Sure seems like it! Facebook is testing a new service and could soon be using their vast audience and built up ecosystem to integrate a “Service Tool” to hook up people with businesses and contractors. No doubt, if it goes from testing to live that it will be a part of Facebook Places. So if you have been neglecting your Social Media accounts…now is the time to rethink that strategy as active Facebook Accounts will most likely get more visibility than those accounts which are dormant.

Finish reading ​Is Facebook about to step on Angie’s List & Yelp's toes?...

Estimated reading time: 0 minutes, 38 seconds

Monday, December 14, 2015

Internet Marketing

Advertising with the Google Display Network

Advertising with the Google Display Network

When you’re considering your options for advertising, you can’t go wrong with the Google Display Network. The Google Display Network allows you to advertise in a wide variety of blog sites, news sites, and any other websites relevant to what you are marketing. Think of Display Network ads being the digital cousins of magazine and newspaper advertising. These are what we call “push mediums”…meaning we are “pushing” your message to a specific type of person who we think could be a potential customer of yours.

Finish reading Advertising with the Google Display Network...

Estimated reading time: 1 minute, 16 seconds

Wednesday, November 4, 2015

Client Spotlight

Finally! A plumber you can trust - Kost Plumbing

Finally! A plumber you can trust - Kost Plumbing

Homeowners are never short of projects to do around the house and things that need to be fixed. Many times it is good to hire a professional that specializes in a variety of handyman services. That's where our friends at Kost Plumbing come in.

Finish reading Finally! A plumber you can trust - Kost Plumbing...

Estimated reading time: 0 minutes, 46 seconds

Wednesday, October 28, 2015

Internet Marketing

Happy Birthday Adwords!

Happy Birthday Adwords!

Did you know that 2/3rds of the websites we develop we also handle the administration of those clients' Google Adwords Accounts? This year Google Adwords turns 15! Take a stroll with us down memory lane as we see how Google Adwords has grown courtesy of Google Adwords!

Finish reading Happy Birthday Adwords!...

Estimated reading time: 0 minutes, 17 seconds

Wednesday, October 14, 2015

Client Spotlight

Kristin Churchill - Massage Therapist & Magician.

Kristin Churchill - Massage Therapist & Magician.

Here at xclntDesign we know the work week can be stressful and wreak havoc on our bodies. We found the ultimate cure and de-stresser by getting a massage from  Kristin Churchill, Massage Therapist. She really knows her stuff and how to give the right massage for your body and make you feel new again.

Finish reading Kristin Churchill - Massage Therapist & Magician....

Estimated reading time: 0 minutes, 49 seconds

Friday, October 9, 2015

Direct Mail

The Benefits of Every Door Direct Mail

The Benefits of Every Door Direct Mail

When you’re looking to reach your ideal customer, in a specific neighborhood, area or zip code -  Every Door Direct Mail® (EDDM®) is a solution that will reach the customers that matter the most to you.

Finish reading The Benefits of Every Door Direct Mail...

Estimated reading time: 1 minute, 31 seconds

Wednesday, September 30, 2015

Client Spotlight

Every Business Needs a Good Sign...and Sign Crafters is the place to go!

Every Business Needs a Good Sign...and Sign Crafters is the place to go!

Being in the graphic design business, I've mad a lot of signs, banners and vehicle wraps for hundreds of clients. But the design is only one part of the process. The production of art into a physical thing is an art form onto itself. And in our area, there's no better source for quality signage than the pros at Sign Crafters of Florida, right here in Leesburg.

Finish reading Every Business Needs a Good Sign...and Sign Crafters is the place to go!...

Estimated reading time: 1 minute, 2 seconds

Wednesday, September 23, 2015

Client Spotlight

Mansfield Landscaping - The Landscaper's Landscaper!

Mansfield Landscaping - The Landscaper's Landscaper!

In Central Florida we love beautiful tropical landscaping and a stunning and welcoming outdoor space. When it comes to perfection there is one landscaping business that stands out above the rest, and that is Mansfield Landscaping. Chances are you have seen their incredible work around town proudly displayed in front of a home or business.

Finish reading Mansfield Landscaping - The Landscaper's Landscaper!...

Estimated reading time: 0 minutes, 51 seconds

Wednesday, September 16, 2015

Client Spotlight

Lake Montessori - Giving Your Child An Educational Advantage

Lake Montessori - Giving Your Child An Educational Advantage

School is in session! And when it comes to our children's education, we always want the best for them. And the residents of Lake County are super lucky, as right here in Leesburg, we have our own Montessori school...Lake Montessori!

Finish reading Lake Montessori - Giving Your Child An Educational Advantage...

Estimated reading time: 1 minute, 3 seconds

Tuesday, September 8, 2015

Client Spotlight

Accurso Automobile Repair - The Villages #1 Mechanic

Accurso Automobile Repair - The Villages #1 Mechanic

I think one of the biggest fears a car owner can have is that when it's time to take your vehicle in for service, that the mechanic or shop you go to isn't qualified to handle your car and is going to be taking you for a ride. If you are in Central Florida though, you are in luck because I know of a auto repair shop you can go to and you will be assured of awesome service at a fair price, at that's at Accurso Automobile Repair in Oxford, just outside of The Villages. 

Finish reading Accurso Automobile Repair - The Villages #1 Mechanic...

Estimated reading time: 1 minute, 9 seconds

Wednesday, September 2, 2015

Client Spotlight

Together We Can Make A Difference

Together We Can Make A Difference

Every so often we get approached at xclntDesign with a project that really makes us stop and think, and recently we were tasked with something that made us do a lot of stopping...and a lot of thinking. We were asked to design a website to help educate and inform about the dangers of bullying through the story of Rebecca Ann Sedwick a 12 year old girl from our home state of Florida who took her own life after being the victim of bullying. The website draws attention to helping pass Rebecca’s Law, a proposed law making aggravating bullying a crime and to raise awareness of bullying and develop programs designed to help children raise their self esteem.

Finish reading Together We Can Make A Difference...

Estimated reading time: 0 minutes, 53 seconds

Tuesday, September 1, 2015

Client Spotlight

Professional Waterfront Cleanup - Improving Your Waterfront Experience

Professional Waterfront Cleanup - Improving Your Waterfront Experience

Central Florida is known for it's gorgeous lakes and rivers that are surrounded with beautiful plant life, and trees adorned with the famous Spanish moss. Professional Waterfront Cleanup takes pride in keeping our waterways stunning and safe for everyone to enjoy. They specialize in removing debris and weeds in and around the water and replacing them with a variety of beautiful aquatic plant life. They offer a wide range of services to keep our lakes, rivers,and canals clean for residential, industrial and municipal clients. No job is too large or small for the crew of PWC.

Finish reading Professional Waterfront Cleanup - Improving Your Waterfront Experience...

Estimated reading time: 1 minute, 34 seconds

Tuesday, August 25, 2015

Client Spotlight

C&M Dredging - Improving Florida's Waterways

C&M Dredging - Improving Florida's Waterways

C&M Dredging is based out of beautiful sunny central Florida. Florida's wetlands are close to our hearts, that's why C&M Dredging dedicates themselves to keeping them clean, healthy and beautiful for all life. C&M Dredging specializes in hydraulic dredging and dewatering services for a wide variety of water ways. Whether it is residential, industrial or municipal, each job gets their full, undivided attention. C&M Dredging efficiently provide navigable waterway maintenance with little impact to the delicate aquatic ecosystem.

Finish reading C&M Dredging - Improving Florida's Waterways...

Estimated reading time: 1 minute, 37 seconds

Friday, August 21, 2015

Internet Marketing

Google Adds an Ad!

Google Adds an Ad!

Google has rolled out a new feature for search results on mobile devices that effects some search queries.

Finish reading Google Adds an Ad!...

Estimated reading time: 1 minute, 53 seconds

Thursday, August 20, 2015

Client Spotlight

Bring in the Breeze with Michele’s Hide-Away Screens

Bring in the Breeze with Michele’s Hide-Away Screens

It’s no big secret about Florida, we have awesome weather. Flip flops at Christmas…unheard of in most parts of the country, but not here. And with the help of one of our longest tenured clients (almost 8 years), as a Florida resident, you can enjoy the Florida weather a bit more…by bringing it inside! Uncommon up north, but popular here in Florida we bring you retractable screens!

Finish reading Bring in the Breeze with Michele’s Hide-Away Screens...

Estimated reading time: 1 minute, 39 seconds

Monday, August 17, 2015

Client Spotlight

Gator Clean - For a Cleaner and Greener Home

Gator Clean - For a Cleaner and Greener Home

We want to take the time to show a little love to some of our clients from time to time and today we will be focusing on  Gator Clean.

Finish reading Gator Clean - For a Cleaner and Greener Home...

Estimated reading time: 1 minute, 47 seconds

Monday, August 10, 2015

Internet Marketing

​Google Updates Local Listings - Drops # of Listings

​Google Updates Local Listings - Drops # of Listings

Big changes at Google have arrived. Google is constantly tweaking their search engine results layout and this is a biggie and will have a big impact on searches performed for local businesses.

Finish reading ​Google Updates Local Listings - Drops # of Listings...

Estimated reading time: 1 minute, 54 seconds

Friday, July 31, 2015

Internet Marketing

​Google Testing New Search Service to Connect Searchers in Google To Home Service Providers

​Google Testing New Search Service to Connect Searchers in Google To Home Service Providers

Google has begun testing a new search service to connect Google searchers to home-service providers such as plumbers, electricians, locksmiths and other home-based service providers.

Finish reading ​Google Testing New Search Service to Connect Searchers in Google To Home Service Providers...

Estimated reading time: 3 minutes, 10 seconds

Tuesday, June 9, 2015

Internet Marketing

Google Un-Verifying Dormant Business Listings

Google Un-Verifying Dormant Business Listings

Many local business clients of ours are particularly concerned with appearing and how they appear inside Google’s Map Listings. When you perform a search on Google for a local business or a local business type, the map and it’s listings appear, and this image makes people gravitate towards it. So as a local business, being listed in this map can be a huge boost.

Finish reading Google Un-Verifying Dormant Business Listings...

Estimated reading time: 2 minutes, 28 seconds

Wednesday, May 27, 2015

Internet Marketing

TV Advertising...for the Digital Age!

TV Advertising...for the Digital Age!

One of the most obvious goals of marketing your business is to reach your target audience where they are. For many service based businesses, your target audience probably spends much of their time researching ways to use DIY methods to solve problems themselves before realizing they need the help of a professional.

Finish reading TV Advertising...for the Digital Age!...

Estimated reading time: 2 minutes, 3 seconds

Thursday, April 30, 2015

Internet Marketing

Blogging! Is it really necessary?

Blogging! Is it really necessary?

Blogging. Is this really necessary? Do I really need to have one and keep it going? Simple answer…ABSOLUTELY!

Finish reading Blogging! Is it really necessary?...

Estimated reading time: 2 minutes, 49 seconds

Wednesday, April 22, 2015

General

How to choose the best web design agency?

How to choose the best web design agency?

I’m biased, what can I say. I own web design agency, so obviously I want you to choose us for your web design project. But are we really the best choice?

Finish reading How to choose the best web design agency?...

Estimated reading time: 5 minutes, 5 seconds

Wednesday, April 15, 2015

Internet Marketing

April 21st is Coming! Are you ready?

April 21st is Coming! Are you ready?

On April 21st, Google will be introducing a new algorithm update. This new algorithm uses mobile friendliness as a ranking signal, meaning if your website isn’t mobile friendly your search rankings WILL DECREASE dramatically in mobile based searches. You are either completely mobile friendly or not. There will be no gray line with this new Google algorithm.

Finish reading April 21st is Coming! Are you ready?...

Estimated reading time: 1 minute, 9 seconds

Tuesday, April 14, 2015

General

Responsive Websites...CHECK! Responsive Logos...huh?

Responsive Websites...CHECK! Responsive Logos...huh?

We talk a lot about responsive web design and how important it is to make sure everyone, on every device is getting the best experience possible when viewing your website. But it’s much more than just making sure your website is responsive…what about your logo? A complex logo doesn’t appear like much on a small smartphone screen…so what to do? Take a read of this article on Responsive Logo design and learn how proper logo design works!

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Estimated reading time: 0 minutes, 27 seconds

Wednesday, April 8, 2015

Direct Mail

​New Homeowners: Reach Great Customers

​New Homeowners: Reach Great Customers

Everyday, new people are moving into the area. Many of those are from far out of the area that living here is a new and unfamiliar experience. This market is an excellent prospect for companies selling virtually any product or service. It’s important to build a relationship with these people… before your competition does!

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Estimated reading time: 1 minute, 21 seconds

Thursday, March 12, 2015

Web Design

Who Designs and Builds Your Websites?

Who Designs and Builds Your Websites?

This is a very important question for you to remember. If you are contemplating setting up a business website or are looking to redo your current one, make sure this is the first question you ask your prospective marketing or advertising agency. And if they cannot introduce you to their web designer (or design staff) right in their office, you should run.

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Estimated reading time: 1 minute, 30 seconds

Thursday, February 26, 2015

Web Design

Google Testing Web Page Speed Load Warnings

Google Testing Web Page Speed Load Warnings

Is 1 second ever slow? It sure can be, at least when analyzing web page loading speeds. Shaving off a second or two from your “page load” speed does more than just give visitors to your site a better experience, it’s been a big ranking factor with search engines like Google when considering where your site appears it search results.

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Estimated reading time: 2 minutes, 23 seconds

Wednesday, February 4, 2015

Web Design

Web Design. How is xclntDesign different?

Web Design. How is xclntDesign different?

Many times when discussing web design with potential new clients, we are asked “What separates us, from other designers?”. Many times the potential client will point out to us price difference between quotes for website design with one person or company and then ask why our price is what it is, as many times we are more expensive then the others (though we aren’t the most expensive by any means). And we are most certainly more expensive than the online, do-it-yourself web building companies. Answering this question is difficult sometimes, but it really boils down to that old saying…”you get what you pay for”.

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Estimated reading time: 4 minutes, 21 seconds

Wednesday, January 28, 2015

Web Design

Web Page Load Speed. Is It That Important?

Web Page Load Speed. Is It That Important?

There's a lot of little things you can do to improve the page load speed of your website...really nit picky kind of stuff that seems to only change the slightest things...so does it matter? Well, yes! A lot of little issues can pile up into a big issue, and search engines like Google take note of these things, both for organic searches and paid advertising through Google Adwords.

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Estimated reading time: 0 minutes, 31 seconds

Wednesday, January 14, 2015

Internet Marketing

Three Quarters of Small Businesses Say Internet Marketing Works

Three Quarters of Small Businesses Say Internet Marketing Works

It's no secret that xclntDesign are big fans of internet marketing. And a recent survey done my BrightLocal seems to indicate we're not the only ones! They're recent study on how small and medium size businesses perceive the results that internet marketing makes it pretty clear, it works and is here to stay.

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Estimated reading time: 0 minutes, 30 seconds

Tuesday, November 18, 2014

Internet Marketing

Google Moves Forward with 'Mobile Friendly' Label

Google Moves Forward with 'Mobile Friendly' Label

Google has made it even more important to have a "Mobile-Friendly" web site. It's been common knowledge for some time that Google has been penalizing web sites that weren't mobile-friendly, but now Google is beginning to reward those that are by alerting users searching within Google that the website they are going to is Mobile-Friendly. Google searches on Mobile Devices will begin to look like this: 

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Estimated reading time: 0 minutes, 48 seconds

Monday, October 20, 2014

Client Spotlight

Website Re-Launch...Michele's Hide-Away Screens

Website Re-Launch...Michele's Hide-Away Screens

xclntDesign is happy to announce the re-launch of the Michele's Hideaway Screens website! Our friends at Michele's have been clients of ours for many years, and during that time the web side of their advertising as exploded with a large majority of all their product inquiries coming via the internet. So it only made sense to punch up that presence a little to help showcase their awesome product line a little more. Check it out...www.micheleshideawayscreens.com

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Estimated reading time: 0 minutes, 23 seconds

Friday, October 10, 2014

Client Spotlight

xclntDesign Relaunches WXWWRESTLING.com

xclntDesign Relaunches WXWWRESTLING.com

xclntDesign is proud to announce the re-launching of the website for World X-Treme Wrestling's (WXW) website at www.wxwwrestling.com

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Estimated reading time: 0 minutes, 27 seconds

Friday, August 29, 2014

General

Laurel Nendza Wins First Place in SETI.org

Laurel Nendza Wins First Place in SETI.org

The Search for Extraterrestrial Intelligence might not have found anything...yet...but that doesn't stop people from imagining! And the Kepler Program has brought us proof of the existence of hundreds of exo-planets, some potentially that could support an atmosphere and environment we humans might call "habitable".

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Estimated reading time: 0 minutes, 41 seconds

Friday, August 15, 2014

Web Design

Chat With Potential Customers Right On Your Website!

Chat With Potential Customers Right On Your Website!

xclntDesign is excited to announce a brand new product available to all websites using the XD Content Management System -- Online Chatting! What's that? Take a look down your web browser on your site and you will see a box that indicates that we are either on or offline and available to chat in realtime. All the user needs to do is click on the box, fill out some forms and chat away with a company representative. It's just one more way we make it easy for potential customers to reach you.

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Estimated reading time: 0 minutes, 39 seconds

Thursday, June 19, 2014

Internet Marketing

Introducing...Dynamic Phone Number Tracking!

Introducing...Dynamic Phone Number Tracking!

It's been around in some form or another for sometime, assigning a specific phone number to an ad campaign to help track its results. We here at xclntDesign have taken that concept a step further with Dynamic Phone Number Tracking for your website!

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Estimated reading time: 2 minutes, 6 seconds

Friday, May 9, 2014

Print Design

When is using Bevel and Emboss a good idea?

When is using Bevel and Emboss a good idea?

Never.

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Estimated reading time: 0 minutes, 39 seconds

Thursday, May 8, 2014

Internet Marketing

#1 Search Result Doesn't Mean Success

#1 Search Result Doesn't Mean Success

I just got finished reading an interesting set of tips about SEO written by Avinash Kaushik from Google. He makes it quite clear that "being #1 on Google" doesn't necessarily equal success. He makes mention that Google's sophisticated search algorithm has come along way and isn't standard across the board for everyone, but personalized or even "hyper-personalized".  So "being at the top of Google" isn't a Holy Grail. Instead you should be looking at metrics like website depth rate (how far people get into your site), your incoming links and growth of your primetime keyword phrases. Also taking a close look at the websites that are referring traffic to your site and which ones are providing engagement instead of just dead end clicks.

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Estimated reading time: 1 minute, 12 seconds

Thursday, February 20, 2014

Internet Marketing

Bing Updates Guidelines on

Bing Updates Guidelines on

While most people use the word "Google" as a verb....there are other Search Engine's out there and the next biggest one would be Microsoft's Bing. The world's second most used search engine recently updated their Webmaster Guidelines/Best Practices and Bing minced no words when they said the following:

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Estimated reading time: 1 minute, 7 seconds

Monday, January 27, 2014

Internet Marketing

SEO - Content Do's and Don'ts

SEO - Content Do's and Don'ts

DO have well written content for people, not search engines. The point of any website is to appeal to the humans reading it, not the search engines crawling it. Search engines realize this, and reward pages with well written content for people.

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Estimated reading time: 1 minute, 25 seconds

Monday, January 13, 2014

Print Design

DIY vs Professional - Your Design Choices

DIY vs Professional - Your Design Choices

We are a do-it-yourself species. "If you want it done right, you've got to do it yourself."

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Estimated reading time: 1 minute, 26 seconds

Sunday, January 12, 2014

Web Design

Why pay ongoing for website development and SEO services?

Why pay ongoing for website development and SEO services?

We were recently contacted regarding the creation of a website for a small business. The owner wanted to know how much it would be to create a website and gave us a complete outline of what he was looking for. In the end though, he was a little confused when I told him that we charge a small deposit and then ongoing payments per month for web development…and it’s like that for the majority of our websites. He was unsure. He really just wanted to pay and get the site up….he didn’t quite understand why we couldn’t accommodate him.

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Estimated reading time: 1 minute, 21 seconds

    Triple Phase Electric Leave Behind Card

    This is a leave behind card created for a residential and commercial electrical contractor from Long Island, NY. After he completes a job, he leaves this card with a customer, which features discounts on future work as a way to say thank you.

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    RJ Builders

    RJ Builders is a former Parade of Homes of Lake County winner, and for a good reason, their homes are just phenomenal! Everyone has a dream home they hope to live in someday. When you think of the perfect home, you envision a grand home made from scratch just the way you want it. Home is where the heart...

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    Environmental Composites

    Responsive website design for a fiberglass and metals fabricator located in Tavares, FL.

    Due to the unique nature of this business, a custom designed, custom programmed site was required. Specific products are tied to specific target markets, and products are also linked to other related products. All...

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    Clear View Optix

    A logo design for an optician based in The Villages, Florida. The client requested a logo that conveys they offer the latest trends in eyewear.

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    Battery Power

    Responsive web site design for a retail outlet in Leesburg, Florida.

    After several different websites, Battery Power was looking for a fresh start, and a larger presence in the local market. Since they do not sell online, their top goal is to get customers into the store, and that's what we aimed for...

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    Kristin Churchill Massage Therapy

    Logo design for a Massage Therapist located in Eustis, FL. The logo design for Kristin Churchill Massage Therapy needed to convey a softness as well as represent a little of Kristin's personality.

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