Mar
20
2017

We Do Print

We're often asked by visitors to our office where our printing presses are. While it is true, we do handle the printing process for many of the designs and marketing pieces we do for our clients, but we aren't printers. Well sort of. In the way distant past, both of the owners at xclntDesign, had worked in print shops before. We've held positions such as graphic designer, pre-press technician, art director and even being a pressman ourselves. So we are no stranger to printing presses…but we do not produce any print materials here at our office. We are now designers, but designers with a full knowledge of the printing process…from beginning to end.

So, what I am saying is we are a middle man looking to get a cut of the action? Right? No. While it is true we do profit off of printing projects; we hardly do it so we can get rich. We are designers and digital marketers primarily, printing services is something we do much less. It wasn't always like that, but as digital means of marketing have gotten so large, the volume of print work we do has dropped considerably. But that's not to say print is dead. Hardly! It's still a critical component of any marketing plan.

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Feb
20
2017

Form Follows Function

"Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law. Where function does not change, form does not change. The granite rocks, the ever-brooding hills, remain for ages; the lightning lives, comes into shape and dies, in a twinkling. It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law."

Over 120 years ago, architect Louis Sullivan wrote these words in the article The Tall Office Building Artistically Considered. He observed that, while necessary, a beautiful look for a building came after the building being useful for its purpose.

You don’t have to be an architect to know this is true. None of us buys a house solely because it is beautiful; it has to function properly, like having the right number of bedrooms and bathrooms, for it to work for you and your family.

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Jan
23
2017

Tracking & Analysis: Find Out Your ROI!

When it comes to advertising campaigns you use for your business, do you know which ones are working? I mean can you tell with actual hard proof to make up your conclusion?

With xclntDesign, you can! We have been tracking online ad campaigns for some time and providing reports to our clients so they can see how their online advertising dollars are spent, what is getting the best response, and what the return-on-investment (ROI) in dollars is in reality. And now we can do that with offline campaigns like direct mail campaigns, yellow page advertising, newspaper ads, and billboards!

It's a pretty simple process, all we do is make sure you use one of xclntDesign tracking phone numbers (a phone number unique to this campaign) and a tracking URL (or unique domain name for the campaign) that sends people to your website, but upon arrival, changes the phone number for that user to the tracking phone number throughout the site…assuring that if they do call your business, that the call is properly logged and attributed to a specific campaign.

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Dec
19
2016

Exclusive Marketing -- Does Your Marketing Company Do That?

When it comes to your business and promoting it and making it the best it can be, wouldn't it be nice to know that the marketing company you decide to partner with is dedicated 100% to the success of your business? Of course, it would be!

But is your marketing company, web designer or graphic designer dedicated to just you? Probably not. Most firms (or freelancers) in our industry work on volume. Do as much as they can, for as many people as possible. It's the goal of many businesses afterall. Sell as much of your product and service to as many people as you can. While that business approach is fine for most industries, it should not be something your marketing partners should be engaged in…but they probably are.

xclntDesign is not "just another marketing" company. Many marketing agencies work on volume and will build websites and coordinate advertising campaigns for anyone who calls them and pays them. Not us. xclntDesign is exclusive. Our policy is only to market for one industry per given territory. Meaning we won't be doing work for your competitors. Just you. We put all of our focus on making your business the "go to" place in your area, no one else. We are your partners. We are your marketing team. We do not compete against ourselves. Can other marketing companies say that? If you’re looking to hire one soon, make sure you ask them.

We like to tell people; there's only one #1 top spot on Google…so how can you expect your marketing firm to get you there if they are doing work for two or more similar businesses in the same market? They can't! If they are working for one of your competitors, they are not focused 100% on your success and do not have your best interest in heart, only their own bottom line.

We don't work on volume, we focus on building long-term relationships with our clients and helping them grow their business. We only succeed if you do.

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Nov
04
2016

Dangers of DIY and Off-The-Shelf CMS Web Design Systems

wordpress hack

Our friends over at TechCrunch recently highlighted a MAJOR security breach to websites created through the Weebly platform where over 43 million user accounts were hacked, and personal information was stolen. Weebly is one of the numerous DIY website creators out there that lets users create an account (for little to no money) and build a website with relatively little knowledge of programming. Sadly, there are even so-called “web designers” (and I use that term very loosely) who utilize DIY platforms like Weebly, Wix, and GoDaddy to build websites for their clients and charge them for this service. It’s sad, unprofessional and makes our entire industry look bad. Would you pay for a high-end sports car knowing it was built with cheap import parts? I’d like to think if you’re reading this you care more about your business than that. However, that is a blog for another day.

And let’s get one thing clear, DIY websites like the ones mentioned above DO have a purpose. There are a lot of small companies that cannot afford a professionally built website, and there are some that do not see the value in a professionally built website.

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Contact

886 S. Duncan Dr.
Tavares, FL 32778

(352) 787-2379