Internet Marketing »
Internet Marketing Through Google Adwords »
We hear frequently that our clients "want to be at the top of Google". They ask us how to do that. Our response...go to Google! Google's advertising program known as Adwords is the premier way to increase your website and business visibility in this digital world. Our own Google Qualified Individual, xclntDesign's own Billy Nendza, will be your point of contact at xclntDesign in regards to your internet marketing presence.
Phase I - Initial Analysis and Setup
Our analysis and setup process will get us from just understanding to actively advertising. The platforms that enable Pay-Per-Click (known as PPC) at Google need a custom setup specific to each client. Our understanding of your business, PPC knowledge and experience and a competitive/industry analysis will give us a clear strategy to move forward with your PPC plan. Whether you are 5 years or more into PPC with well oiled campaigns, or just starting out as a new advertiser, we will develop a solid strategy to move forward. Our methods and strategies are developed through years of experience and training. Below lists some of our best practices we use during the analysis and setup phase.
• We Gain a Complete Understanding of Your Business with Regard to PPC
• We Only Handle SEO & PPC Management for Websites XD Develops & Hosts, Maximizing Your PPC Success
• A Complete Analysis of Your PPC History (if applicable)
• Set Initial Expectations and Specific Goals • Develop the Initial PPC Strategy
• Design and Build Proper Campaigns for Both Search & Display Network Advertising
• Perform a Comprehensive Keyword Research and Selection
• Build and Implement a Comprehensive Negative Keyword List
• Use of Proper Keyword Categorization, Matching Options and AdGroup Development
• Write Effective Ad Copy - Multiple Ads Per AdGroup for Testing
• Creation of Display Ads for the Google Display Network
• Updating and Modifying of Current Website to Maximize Effectiveness
• Use of Budgeting Tools Accordingly
• Set Proper Ad Timing and Geographical Targeting
• Guide Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking
Using our best practices for PPC setup, we will attain great vision on the data, traffic and results of your PPC advertising investment. A great setup is the foundation to PPC success. It allows us the opportunity to see data clearly, and make proper changes quickly and efficiently to benefit the bottom line.
Phase II - Ongoing Account Management
Once we are complete with Phase I, it is time launch the accounts and start bringing in traffic. Once active, PPC management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. With time a lot of change takes place, and your results depend on adapting to these changes over time. It is our job to be on your team to recognize and react to both internal and external changes that will affect your PPC investment and strategy. We will keep you informed of new opportunities, current events and always report results. In time, our relationship and results will grow to take full advantage of what these powerful platforms have to offer your business. Our management is full-service, you just need to let us know how things are going from your point of view. Our services include but are not limited to:
• A Dedicated Account Executive (Billy Nendza) for Questions, Concerns and Ideas
• Continued Business & Website Consulting
• Ongoing PPC Strategy Development
• Continued Platform Updates to Reflect Ongoing Strategy Changes
• Continual Bid & Position Monitoring to Achieve Desired Results
• Ongoing Keyword Performance Analysis, Additions & Deletions
• Ongoing Ad Copy Analysis and Testing
• Continued Conversion Tracking Analysis
• Fraud and Strange Event Monitoring
• Work to Increase Volume and Decrease Spend by Attaining Lower Conversion Costs, Higher Conversion Rates, Higher Click Through Rates, and Improved Quality Scores
Contact Billy today about your Adwords campaign and start driving traffic today!